The 30-day Social Media Challenge
By: Ginger | Posted on December 11, 2020
One of the topics I discuss most often with authors looking for advice on expanding their readership is social media, because the importance of building a following cannot be overstated when it comes to self-publishing. There’s no one else to do it for you, so even if you shun social media in your personal life, you can’t afford to ignore it when it comes to your writing. That’s why advertising and marketing expert Ginger is here not only to challenge you into using your social, but he’s also handing out plenty of tips on how to do it effectively. There’s probably nobody reading this who doesn’t know what NaNoWriMo is – the “national novel writing month” in which people commit to writing 50,000 words in 30 days, each November. Well, successful self-published authors spend every month as if it’s NaNoWriMo – because of how important it is to write… Read More >
Choose an Email Marketing Service That Works for You
By: Annabeth Saryu | Posted on September 25, 2020
Most independent authors are well aware of the importance of a newsletter and the benefits of using a mailing list to handle it, but a quick google search will result in plenty of different email marketing services to choose from. Unfortunately, it’s not a one-size-fits-all sort of problem, since every author has different needs. Luckily, author Annabeth Saryu has already done a lot of research into what factors need to be considered, and she’s put it all together here to make it easier to determine how to pick the service that will work best for you. Regardless of where an author is in their career, they eventually encounter a piece of universally accepted advice: build your mailing list. Your mailing list not only consists of your most avid readers, but if cultivated properly, also includes your most dedicated customers. While many experts on author marketing stress the value of… Read More >
Using Amazon Affiliate Links to Promote Your Books
By: Craig | Posted on February 14, 2020
You want to sell more copies of your books? You want to earn a little extra money while doing so? Well, Amazon Affiliate links promise all that and more – but in addition to understanding what they are, it’s important to know the rules surrounding them as well; especially as it pertains to books. Since the dawn of time, salesmen have worked off commission. This is the little percentage of the purchase price they get when they convince somebody else to buy something. It’s a powerful tool, because it means manufacturers can focus on their product, and eager salespeople can focus on getting that product paid for and into the hands of eager customers. As the largest retailer in the world, it’s no surprise that Amazon is all over affiliate marketing. They have a powerful program you can sign up to at affiliate.amazon.com which enables you to generate unique URLS… Read More >
Write Your Book Blurb One Piece at a Time
By: Morgan Lee Clasper | Posted on August 28, 2026
Writing a novel and writing a blurb may both involve putting words on a page, but the skills involved are surprisingly different. That’s why so many authors have no trouble writing an entire book, but end up staring helplessly at a blank screen when it comes time to describe that book in just a couple hundred words. A blurb is more sales copy than anything else, and the skills needed for writing short and catchy advertising copy are very different from those needed to write a novel. Morgan Lee Clasper has written thousands of blurbs for authors, which is why we were delighted when he offered to put together this article filled with tips and techniques for busting through the dreaded Blurb Block. By using what he refers to as the Puzzle Method, Morgan believes the best way to build your blurb is by breaking the task into small and… Read More >
Five Science Fiction Books That Shaped My Writing
By: Ginger | Posted on August 7, 2026
Every writer can point to a handful of books that permanently changed the way they think about storytelling. Sometimes it’s because of unforgettable characters or immersive world building. Other times it’s the ideas behind those stories that linger, especially when they continue to feel relevant decades later. Looking back at the novels that shaped your own writing can reveal as much about your creative voice as any writing course ever could. This week, Ginger revisits the five science fiction novels that had the greatest impact on his own journey as a writer. Through each one, he explores not only why the story has endured, but also the fascinating history behind its creation and the ideas that have stayed with him ever since. His reflections are a reminder that every author has their own collection of books that helped shape the stories they tell today, often in ways they only come… Read More >
How to Write Books With Film Potential
By: Ginger | Posted on January 16, 2026
The explosive success of Freida McFadden’s The Housemaid proves that indie authors are no longer on the outside looking in when it comes to film and television adaptations, and that the gap between a manuscript and a movie deal has become far smaller than many writers realize. After years of self-publishing, McFadden saw one of her stories become a major theatrical hit in almost record time, and understanding how that happened is essential for anyone hoping to follow a similar path. From its high-concept hook to its cinematic structure and visual storytelling, Ginger breaks down what gave this story such strong film potential, not just as inspiration, but as strategy. If you’re an indie author wondering how to write stories that go beyond the page, attract larger audiences, and potentially catch Hollywood’s eye, this article serves as a practical blueprint for applying Freida McFadden’s lessons to your own work. About… Read More >
Stop Selling Your Book and Start Building Connections
By: Ginger | Posted on December 12, 2025
The advice to use social media to sell more books is common, but what is often missing is the advice on how to do it. Simply opening accounts, making posts, and hoping the algorithm blesses us rarely results in sales. Instead, it often leads to even more posting with little to show for it, and engagement still remains flat. It can feel like shouting into the void while everyone else seems to be succeeding with ease. The truth is, there may not be anything wrong with your books. You might simply be talking about them the wrong way. In today’s blog, Ginger offers some of that missing guidance by showing how to stop pushing your book at readers and instead pull them toward you by speaking to what they value. When you understand your ideal reader and aim to give them what they want, you spark curiosity rather than beg… Read More >
Why do you want to write a book?
By: Ginger | Posted on September 19, 2025
In a world consumed by TikTok scrolling and YouTube binging, it is a wonder that anyone still chooses to spend hours reading a book. Yet despite how instant gratification has chipped away at our attention spans, book sales are thriving. In fact, this resurgence in reading seems to be fueled, at least in part, by a hunger for stories that go deeper than short-form social content ever could. Still, content creators have endless ways to reach audiences instantly with content that takes a fraction of the time and effort to produce than writing a single book. This seems to beg the question: why write a book at all? That’s exactly what Ginger explores in today’s blog as he considers why books still matter, why readers continue to embrace them, and how understanding your personal motivation as a writer can help you find both an audience and lasting fulfillment in your… Read More >
How to create a Business Plan for your Self-Publishing Career
By: Ginger | Posted on August 29, 2025
Last week, we talked about how treating your writing like a business is the key to moving from hobbyist to “real writer.” The next step is to lay the foundation for that business with a clear and workable plan. A business plan might sound intimidating, but when you break it into simple parts it becomes a practical and powerful tool for guiding your self-publishing career. In today’s blog, Ginger shares the three principles of a successful author business: process, leverage, and distribution. Through clear explanations and real-world examples, he shows what each principle means and how to apply it to your own goals. Whether you want to write full time or simply reach more readers, following this path can help turn your creative work into a profitable and sustainable venture while setting you on the road to building your author empire. Last week, I wrote about how the difference between… Read More >
How “First Light” Conquered the James Bond Storytelling Challenge
By: Ginger | Posted on August 15, 2025
For any writer who has ever wrestled with reinventing a beloved character or long-running franchise, the upcoming James Bond video game First Light offers a fascinating case study in how to make it work. Video game adaptations face many of the same storytelling challenges as authors do when breathing new life into a well-worn icon, including how to create something fresh without alienating longtime fans. As Ginger explains in this week’s blog, the developers avoided leaning too heavily on nostalgia or recycled plots, instead crafting a brand-new Bond origin story that both honors the character’s roots and appeals to a new generation. It’s a reminder that with the right balance of originality and respect for what came before, creators can successfully reimagine any established world or character for modern audiences. A little while back, I wrote an article about the challenge authors would face writing a new James Bond novel… Read More >
