How To Create a Facebook Lookalike Audience

Advertising and Marketing | Ginger | November 25, 2022

As Ginger pointed out in a recent blog post, creating a Facebook lookalike audience is a powerful way to use your own mailing list to build an audience of likeminded readers more likely to buy your books than a more generic group. After reading that article, one author left a comment asking for more details on how exactly they would do that. Well, ask and ye shall receive.  Today, Ginger is providing step-by-step instructions on not only how to create such an audience, but how to make sure you’re pulling the best people from your own list as the source. A few weeks ago, I posted a blog entitled Is Your Freebie Lead Magnet Costing You Money? That was a post about how the source of your mailing list subscribers could be impacting how effective they are at marketing your book – and how it’s more valuable to gain subscribers… Read More >