Fully Booked
The Hidden Gems Author Podcast
Episode 222 – One Book Two Markets
Hosted by: Craig Tuch and Roland Hulme with special guest Charles E. Wallace Jr.
Marketing a cross-genre book can be challenging, but usually there’s at least some overlap between audiences. Romantic fantasy readers, for example, know exactly what they’re getting. But what happens when your book sits between two completely different markets? That’s the challenge facing this week’s guest, Charles E. Wallace Jr., whose story-driven book has the potential to appeal both to true crime readers and to those looking for practical guidance on protecting elderly parents from financial exploitation. Attempting to target two very different groups at once can dilute your core message, forcing tough decisions about positioning, audience focus, and how to present your book to the world.
In today’s episode, Charles walks us through what he’s learned from navigating that challenge, as we discuss how to identify your primary audience, when to split your marketing versus unify it, and how to avoid getting lost between categories. At the same time, the conversation is driven by the gripping real-life story that led to the book in the first place. As compelling as that story is, it reinforces an important lesson: Even the strongest narrative won’t sell itself without a clear strategy behind it. So for authors working on unconventional or hard-to-categorize books, success comes down to clarity, focus, and making intentional marketing decisions from the start.
Charles E. Wallace Jr.
https://thecaregiversgame.com/