Fully Booked
The Hidden Gems Author Podcast
Author Ad Engine Takes the Guesswork Out of Book Advertising
Hosted by: Craig Tuch and Roland Hulme
Advertising is one of the biggest expenses for many independent authors, but figuring out whether that money is well spent can be surprisingly difficult. In this week’s episode of Fully Booked, Craig and Roland introduce Author Ad Engine (AAE), a new platform built specifically to help authors make sense of their advertising and promotional efforts. AAE automatically brings together advertising data, book sales, promotions, rankings, attribution, and other information to give authors a clearer picture of what is happening with their books and where their marketing dollars are going.
After Roland takes us through the quick and easy setup process, Craig takes over to demonstrate some of AAE’s more powerful features, including monitoring your ads, tracking promotions alongside changes in sales and rank, and analyzing series read-through to better understand what a new reader may actually be worth. Because much of this episode involves looking at charts, dashboards, and real data inside AAE, we highly recommend watching the video version on YouTube for the best experience. However, those who prefer the audio-only version should still be able to follow along and get a good sense of what AAE can do.
Author Ad Engine
https://www.authoradengine.com/