Ginger is a 15+ year veteran of the digital advertising industry, having worked for world-famous advertising agencies in London and New York, on the accounts of national and global companies you do business with every day. This has given him something money simply can't buy—an innate eye for design and what looks 'right' on the cover of a book.

Ginger is also an established author and publisher, and has partnered with authors for a number of years to help market and promote their own books. This breadth of experience has enabled him to learn the subtle details that can help an ad on social media really grab a potential reader's attention. By helping these authors advertise and promote their books on Facebook, Instagram and Twitter, Ginger has also identified the key traits and trends of social media advertising that can really influence a customer's buying decision—so you'll end up with an advert that doesn't just look great, but also works harder for you amidst all the distractions of social media.