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Ad Design

If word-of-mouth among friends is the best way to advertise, posting ads on platforms where friends are encouraged to share things with each other is the second best. With that in mind, we've added an Ad Design service to Hidden Gems Books. Let our marketing experts (who are also authors themselves) give you the best chance of turning every book into a bestseller and every promotion into a smashing success.


Ginger is a 15+ year veteran of the digital advertising industry, having worked for world-famous advertising agencies in London and New York, on the accounts of national and global companies you do business with every day. This has given him something money simply can't buy—an innate eye for design and what looks 'right' on the cover of a book.

Ginger is also an established author and publisher, and has partnered with authors for a number of years to help market and promote their own books. This breadth of experience has enabled him to learn the subtle details that can help an ad on social media really grab a potential reader's attention. By helping these authors advertise and promote their books on Facebook, Instagram and Twitter, Ginger has also identified the key traits and trends of social media advertising that can really influence a customer's buying decision—so you'll end up with an advert that doesn't just look great, but also works harder for you amidst all the distractions of social media.

Click Here to Check Out Ginger's Ad Portfolio

Fight the “Summer Slump” With a Professional Ad Design Package

As the weather heats up, there’s a common understanding that book sales slow down. In fact, it’s such a common trend that self-published authors often refer to it as the “summer slump” and trade publications report a consistent plunge in book sales during June, July, and August.

However, there’s a way to combat the “summer slump” - Advertising. Promoting your books on Facebook and Instagram is a way to keep driving sales even though the slower sales months - and might even help you get ahead of the competition given that many authors and traditional publishers slow their advertising spend during the summer.

In order to help authors who want to promote their books on social media during the summer, Hidden Gems is offering a unique Summer Advertising Package. This package combines a 1-hour marketing consultation with advertising expert Roland Hulme (known as Ginger on the Hidden Gems blog) plus six custom-created ads specifically designed for maximizing your reach on Facebook and Instagram.

Summer Advertising Package

Base Price: $250

What you get:

  • 1-hour Consultation Call with Roland Hulme

    Roland Hulme is a former advertising executive turned successful self-published author, having sold over 69,000 copies of his MC Romance novels and reaching an audience of 600,000+ eager readers through Kindle Unlimited and Amazon book promotions.

    Much of this success comes from using tried-and-tested advertising techniques to promote and advertise his books - techniques he can help coach you on during a 1-hour consultation call conducted over Google Meet (and recorded for you to review as many times as you’d like afterward.)

      In this call, Roland can coach you on a variety of topics, such as:
    • Building an effective audience for your ads
    • Choosing the right ad formats and placements
    • How to measure the performance of your ads
    • Tips and tricks to optimize their performance
    • If you want to follow along over screen-share, Roland can even help you get your ads up and running quickly and effectively in real-time.
  • 3 x Static Ads

    You can’t advertise without ads, and this package also includes three (3) custom-designed static ads optimized for use on Facebook and Instagram - one in Square format, one in Landscape format, and one in Story format. These ads take your book cover* and incorporate proven, tested design elements to create striking and effective ads that can be used across all of Meta’s advertising platforms.

    * Disclaimer: Authors are responsible for securing any rights to images they provide to be animated or turned into ads. This could mean, but is not limited to, securing the permission of the cover designer, licensing any stock images used in the creation of the cover, etc. If you cannot do so, it is still possible to order this package but the ad design will not be able to use your cover and Roland will have to create something based on your cover.

  • 3 x Animated Ads

    Video ads are fast becoming one of the most effective ways to reach potential new readers, but not every author has the resources to create video/animated ads themselves. That’s where this package comes in! We’ll design three (3) custom video/animated ads based on your static ads, each incorporating 12 seconds of custom animation proven to engage readers mid-scroll.

Purchased individually, these products would cost $350. For this summer only, we’re offering them as a combined bundle for just $250. That’s an instant saving of $100.

For any of the services ordered, a 50% deposit is due once the details of your order are finalized, with the balance due on delivery. All payments are in USD and through Paypal. Please fill out the form below to place your order and we will get back to you shortly for more info/scheduling

    • NoYes

      This can include any special requests or other considerations.

      Once the designer accepts the order you'll be sent a PayPal invoice for a 50% deposit. The agreed upon turn around time only begins once that invoice is paid in full.


    • Portfolio