Ad Design

If word-of-mouth among friends is the best way to advertise, posting ads on platforms where friends are encouraged to share things with each other is the second best. With that in mind, we've added an Ad Design service to Hidden Gems Books. Let our marketing experts (who are also authors themselves) give you the best chance of turning every book into a bestseller and every promotion into a smashing success.

Ginger

Ginger, graphic artist and cover designer.

Ginger is a 15+ year veteran of the digital advertising industry, having worked for world-famous advertising agencies in London and New York, on the accounts of national and global companies you do business with every day. This has given him something money simply can't buy—an innate eye for design and what looks 'right' on the cover of a book.

Ginger is also an established author and publisher, and has partnered with authors for a number of years to help market and promote their own books. This breadth of experience has enabled him to learn the subtle details that can help an ad on social media really grab a potential reader's attention. By helping these authors advertise and promote their books on Facebook, Instagram and Twitter, Ginger has also identified the key traits and trends of social media advertising that can really influence a customer's buying decision—so you'll end up with an advert that doesn't just look great, but also works harder for you amidst all the distractions of social media.

Great advertising can supercharge the performance of your self-publishing career, which is why Ginger is excited to work directly with authors to produce eye-catching, effective advertising materials for them to use on Facebook, BookBub, Twitter, and beyond.

From individual ads for specific campaigns, to fully built-out Facebook pages and Newsletter Subscriber funnels, you’ll be working with a fellow author who brings 20+ years of advertising and marketing experience to the table - with a keen eye for strategy, detail, and reader engagement.

Click Here to Check Out Ginger's Ad Portfolio

Individual Ad Design

Base Price: $25

Ginger can design individual adverts optimized for Facebook, Twitter, BookBub, or Instagram - using scroll-stopping techniques to drive book sales, newsletter signups, or achieve whatever your goal is. Check out some ad samples!

What you get:

  • Custom advert art for your chosen platform in either 1:1 or 16:9 format

Optional Addon: Get both 1:1 and 16:9 advert art: + $10

Ad Design Setup and Consulting Packages

Advertising on Amazon Setup and Consult: $350

Don’t know where to start with Advertising on Amazon? Start with your best foot forward. Ginger will create a full ‘starter’ campaign including 1,000 powerful keywords, an initial bidding strategy, recommendations for optimizing your campaign, and a 1-week email ‘check in’ to advise on campaign performance. Depending on the scale of your advertising spend, this package can pay for itself extremely quickly.

What you get:

  • Email touch-base to swap information prior to call - like previous advertising performance, book details, etc.
  • Performance check - review book sales/royalties prior to advertising, and explain how to check after advertising to compare
  • Scheduled 1-hour consult call over Google Hangout or equivalent to discuss strategies, actionable tactics, and your advertising priorities.
  • Recording of call, as video file
  • 1 complete Advertising on Amazon campaign, which includes:
    • A minimum of 1,000 keywords as Amazon-ready Excel template, with initial bidding pre-filled.
    • Optional tagline for your advertising
    • Initial bidding strategy explained and outlined, with suggestions for early optimization as data comes in.
    • 1-week email ‘check in’ to discuss performance
  • Bonus: A 15% discount on any ads ordered when you book your consult at the regular price!

Advertising on Amazon Setup Campaign: $225

Ginger will use his expertise in Amazon advertising to create a bespoke 1,000 keyword campaign for your book or book series; ready to instantly upload and start driving traffic. In addition to 1,000 relevant keywords specific to your book, Ginger will provide initial bidding suggestions and strategies to help you hone your campaign as quickly as possible.

Note: This package is essentially the same package as the one above without the 1 hour consult call session.

What you'll get:

  • Email touch-base to swap information prior to call - like previous advertising performance, book details, etc.
  • Performance check - review book sales/royalties prior to advertising, and explain how to check after advertising to compare
  • 1 complete Advertising on Amazon campaign, which includes:
    • A minimum of 1,000 keywords as Amazon-ready Excel template, with initial bidding pre-filled.
    • Optional tagline for your advertising
    • Initial bidding strategy explained and outlined, with suggestions for early optimization as data comes in.
    • 1-week email ‘check in’ to discuss performance
  • Bonus: A 15% discount on any ads ordered when you book your consult at the regular price!

For any of the services ordered, a 50% deposit is due once the details of your order are finalized, with the balance due on delivery. All payments are in USD and through Paypal. Please fill out the form below to place your order and we will get back to you shortly for more info/scheduling


    • NoYes


      NoYes, Advertising on Amazon Setup With ConsultYes, Advertising on Amazon Setup Only

      This can include any special requests or other considerations.

      Once the designer accepts the order you'll be sent a PayPal invoice for a 50% deposit. The agreed upon turn around time only begins once that invoice is paid in full.


      NoYes

    • Portfolio