Amazon’s description of their Sensitivity Filter is fairly brief, but in a nutshell, it was introduced years ago as a way for Amazon to automatically hide any reviews you write from your profile for products that THEY deem “sensitive”.

Up until very recently, this filter was opt-in where you had to go into your settings and turn it on for yourself, which is the correct behavior for this sort of wildly over-reaching feature – especially since anyone can already hide the reviews that THEY decide to hide on a case by case basis, simply by simply clicking the 3 dots next to the review link on their Amazon public profile and selecting “Hide on my profile”.

Unfortunately, around the beginning of 2020, Amazon decided that it was better for them to decide what reviews should be hidden on everyone’s personal profile and went ahead and turned the feature on for most Amazon customers.

Since Amazon posts no criteria about what they decide constitutes a sensitive product and seem to include a very wide range of products, many reviewers are finding most of their reviews have disappeared from their profile altogether.  The reviews still exist on the product page itself, but they no longer all exist together on the profile page of the person that left them – making finding those reviews much harder.

When we started informing our subscribers of this issue, almost no one was even aware of the filter or that it was the reason most of their reviews had started disappearing, and when they did find out they were upset that Amazon had turned it on for them without asking, and immediately turned it off. 

Since you can still hide reviews YOU want to hide individually, there is very little purpose to having this sensitivity filter turned on so we strongly recommend turning it off. 

To do that, from the Amazon link above click to Edit Your Profile. Go to your profile and then click the Edit your profile button. Then click the Edit privacy settings tab and uncheck the Hide sensitive activity flag.  Don’t forget to save!