There are a number of factors to consider here. The most important one is that each book only goes out to a limited number of readers, and we have thousands of readers signed up to our ARC program. While each book only appeals to a subset of those readers, in some genres there are still often more sign-ups for a book than copies we can send out. So while there is an element of chance that goes into things when all else is equal, here are some other factors that we may consider when making our reader choices in cases where there are more sign-ups than copies available.

• You haven’t been filling out your reader forms
  Fill out the reader form for EVERY book you are sent. Whether you reviewed the book or not, even if you never even read the book – you still need to fill out the reader form. If you didn’t review the book on Amazon, just select your reason for not reviewing instead. At least then we know you are still actively participating. Remember that you can access all of the reader forms you’ve missed from your dashboard, so please stay on top of filling them out as soon as you’ve finished with the book. Not filling out your review or reason field affects your gem status, and that status is an indicator of how close you are to not getting books anymore – so be sure to keep up!
• We don’t seem to have any books that interest you
  As we said, missing the occasional review is understandable, but if you’re regularly leaving reasons why you couldn’t review instead of your actual Amazon review links, then it could be that our books just aren’t for you. People that sign up for our program are ones that love to read and leave their opinions on Amazon of what they read and while those reviews are completely voluntary and it’s understandable that not all books will connect with all readers, if none of our books are good enough for you that you ever feel like reviewing them, then it’s likely we just don’t have the books you’re looking for. If that’s the case, it’s only fair to the authors that are providing us with the books, and the other readers, that we send them to people that do like this sort of content which means you may start to get less of them.  However, if that’s not the case and there are some other reasons for your issues, just let us know. Also remember that our review dates are not hard deadlines, and some readers take longer to read a book than others, so even if you finish a book later and review it, you can always fill out the form when you do.  Better late than never!
• We’ve sent you other books that day/recently
  We try to limit the number of books we send to an individual reader to 1 per day (with the occasional exception when one of the books is a non-fiction (cookbook, self help, etc) or children’s book and the other is a novel) to give everyone a chance to read, but also because Amazon sometimes limits the number of unpurchased books that can be reviewed by a particular customer. As well, if there are more sign-ups for a book than copies we can send out, one of the things we look at is how recently we’ve sent you books – favoring those that haven’t been sent any in a while over those that have been sent a book more recently.
• The book you chose got cancelled by the author
  Schedules change all the time for authors, and while most of the time they give us plenty of notice, there are rare occasions where an author has to cancel their ARC after it has already been open for sign up. In those cases, we can’t send the book out to anyone, not just you!

How can you improve your chances at being picked for a book?

• Sign up for all the books that interest you (even more than 1 per day)
  If you see 2 or even more books in a day that interest you, feel free to sign up to all of them.  It’ll increase your chances of being chosen for at least one of them. We do make an effort not to choose readers for more than 1 book a day (with certain exceptions, see above), but even if it happens feel free to read the books one at a time. If you miss the review date, that’s fine – better late than never. Just don’t sign up for others until you’re done (or almost done) with the ones you were already sent.
• Sign up for multiple genres
  Certain genres (like Romance) have a plethora of readers while others have far fewer. You’re far more likely to be chosen for a genre with less overall sign-ups, so the more genres you’re signed up for, the more offers you’ll get and the more likely you’ll get picked for something.  You can view and edit your list of genres from the Your Settings tab on your dashboard at any time.