Hosted by: Craig Tuch and Roland Hulme with special guest JD Caron
When it comes to book marketing and sales, understanding the difference between the cost of acquiring a new reader and the value that new reader provides is crucial for authors, and goes beyond just the price they paid for your book.
In today’s episode, JD Caron, owner of Weekend Publisher, sits down with Craig and Roland to share the expertise he’s gained in helping hundreds of authors understand this fundamental concept and why it’s so essential in marketing and promoting your books effectively. JD breaks down the process of calculating both the cost and the value of a reader, which can be more complex than it seems because there are many factors that influence how much acquiring new readers can cost – and multiple ways authors can increase that reader’s value after acquiring them.
Continuing to confuse these two concepts or assuming they’re the same can be a costly mistake. Only by grasping the distinction between cost and value can authors make informed decisions that will improve their marketing and expand the efficiency of their sales strategies.
JD Caron is owner of Weekend Publisher