Hosted by: Craig Tuch and Roland Hulme with special guest John Colascione
Whether you’re a fan of AI or not, the reality is that it’s changing the online landscape, including how readers discover your books. As AI powered search engines increasingly offer answers instead of simply pointing to websites, authors have another reason to consider what information is available about their work. Does AI know enough about your book to include it in a response? This week, internet marketing specialist and author John Colascione joins us to discuss AI visibility and the various ways authors can help their books get noticed.
An Amazon product description is only one part of your book’s online presence. Author websites, reviews, interviews, media mentions, and other promotional efforts can all also help build the visibility that John believes is important to AI discovery. Today’s discussion takes us through a variety of topics, such as why consistent information matters and how press releases and coverage from other sources can give AI more information about you and your work. John also introduces a free tool designed to assess whether AI recognizes, cites, or recommends you, offering a starting point for identifying gaps in your online presence. If you’re an author looking to keep your books discoverable as search habits change, this episode offers practical tips about where to focus your efforts.
John Colascione
https://www.johncolascione.com/
https://www.searchen.com/ai