Hosted by: Craig Tuch and Roland Hulme with special guest JP McLean
Here is one of the most difficult things to accept as a self-published author: You can write the best book in the world, but it won’t make any difference unless it’s packaged in a way that makes potential readers want to actually buy and read it.
That’s a truth urban fantasy and paranormal author JP McLean had to accept when she tried marketing and advertising her books – but unlike many others, she acted on that information. Investing in new covers and blurbs written by our very own Ginger, JP McLean was able to double sales for her books.
In this week’s podcast, JP joins Craig and Ginger to discuss how she came to this conclusion, the work it took to update her book details and republish her books, and the end result it had on her career as a self-published author. It’s a fascinating discussion and one many struggling authors will find immensely valuable.