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Fully Booked

The Hidden Gems Author Podcast

Episode 97 – How Authors Can Build Their Brand by Crafting an Experience

Hosted by: Craig Tuch and Roland Hulme with special guest Jess Cervellon

While authors excel at crafting captivating narratives within the pages of their books, these storytelling skills can also be used to build your author brand and enhance the customer experience.

In this episode of Fully Booked, we are joined by Jess Cervellon, VP of Customer Experience at Feastables, a global brand associated with ‘Mr. Beast.’ From her artistic roots to diverse roles in customer service, Jess brings invaluable insights into the creation of unforgettable customer experiences. She firmly believes that these insights are a goldmine for authors, especially those interested in marketing and enhancing the reader’s journey.

Authors, just like any brand, must captivate their audience through storytelling and content creation that extend beyond their books. Whether it’s through social media, advertising, podcast appearances, or conferences, successful authors generate content that delivers a lasting brand experience, keeping readers engaged even between book releases.

Jess Cervellon

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