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Fully Booked

The Hidden Gems Author Podcast

Episode 124 – How Can Authors Define Their Target Market?

Hosted by: Craig Tuch and Roland Hulme with special guest Ann Aubitz

In this week’s episode of Fully Booked, Craig and Roland dive into a crucial, but often overlooked aspect of author success: defining your target market. Joined by seasoned publisher and author Ann Aubitz, they explore the significance of understanding who your readers are, why it’s essential to know your audience before you even start writing, and how this knowledge can shape both your writing and marketing process.

Much like advertisers invest heavily in understanding their target market, authors need to be keenly aware of who they are writing for so that they can adjust their marketing strategies to reach the right readers and create a deeper connection to them. For authors seeking ways to better target and engage with their market, the insights and ideas discussed in this episode are invaluable.

Ann Aubitz

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