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Hosted by: Craig Tuch and Roland Hulme with special guests Charles Breakfield and Roxanne Burkey
After a decade of running an ARC service, we’re very familiar with getting reviews and how important they are to making your book stand out from the crowd. But attracting attention is just one way that reviews can help drive sales. This week, Fully Booked is joined by Roxanne Burkey and Charles Breakfield, co-authors who have built an entire strategy around using reader feedback to amplify their books’ visibility and build stronger connections with their audience. From extracting standout quotes to publicly thanking reviewers, they reveal how thoughtful review management can become a powerful marketing tool.
Breakfield and Burkey explain how authors can leverage both positive and critical feedback to grow their platforms, the importance of expanding visibility across multiple sites and formats, and how creatively repurposing reader comments can drive buzz and loyalty. Whether you’re sitting on a backlog of reviews or just starting out, today’s conversation offers plenty of unique ideas and actionable tips for making the most of the feedback readers are giving your work.
Breakfield and Burkey
https://enigmabookseries.com/
