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Hosted by: Craig Tuch and Roland Hulme with special guest Kae Wagner
Marketing can be one of the most daunting challenges for authors, especially those who would rather be writing than promoting. In this episode of Fully Booked, we speak with Kae Wagner, founder of the Bold Authors Network, about how writers can shift from dreading marketing to embracing it as an essential part of being a self-publisher. Drawing from decades of marketing experience and her own journey as a writer, Kae shares modern, practical strategies for building visibility, engaging readers, and laying the groundwork for long-term success.
From mindset shifts to metadata, Kae explains how authors can approach marketing without compromising their creative identity. She discusses why series are powerful, how AI is changing book discovery, and why often-overlooked tools like press releases are worth revisiting. Whether you’re a debut author or looking to expand your reach, this conversation delivers clear, actionable advice to help you connect your books with the readers who are looking for them.
Kae Wagner
https://kaewagner.simplero.com/page/592727-bold-authors-network
