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The Hidden Gems Author Podcast

Episode 42 – How to Pivot to Keep Up with an Evolving Market

Hosted by: Craig Tuch and Roland Hulme with special guest Leah Busboom

Tastes and trends among readers change, but learning to pivot and adapt to an evolving marketplace doesn’t necessarily mean selling out. Paying attention to the market and what people are looking for is smart business, and a savvy self-publisher can find ways to appeal to what readers want while still remaining true to themselves as writers. That’s exactly what contemporary romance author Leah Busboom discovered when her first books initially failed to find the success she felt they deserved.

Today, Leah joins Craig and Roland to discuss how she used this experience as a tool to better understand her genre and sub genres. She explains how, after careful research, she came to realize the mistakes she’d made with her cover choices and the categories in which she’d marketed her books and was then able to not just write a new series of books that performed much better, but also republish her previous books in a format that appealed much more strongly to her target audience.

Leah Busboom

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