Hosted by: Craig Tuch and Roland Hulme with special guest Brian Sachetta
When it comes to writing, the worlds you spawn from your imagination, the characters you create, and the series you bring to life are all part of your Intellectual Property (IP) and are very important to both your career and your brand. However, just because you were the first one to create or publish your works doesn’t mean they’re automatically protected from copycats (intentional or otherwise). In fact, publishing first didn’t even protect this week’s guest from being the one accused of being a copycat!
Brian Sachetta, a blogger and author/owner of Get Out Of Your Head™, tells a cautionary tale that may sound more like a horror story to many of us authors – but Brian’s story is not an isolated incident, and he’s eager to share with Fully Booked all the things he wished he’d done differently during his ordeal, including registering a trademark, in the hopes that he can help other authors avoid going through what he had to endure by thinking seriously about protecting their IP.