Hosted by: Craig Tuch and Roland Hulme with special guest Mickey Mikkelson
The idea that publicists are only employed by traditional publishers to work with their authors and aren’t used by self-publishers is as outdated as the idea that only a traditionally published author can make a living as a writer. Publicists can and do work with independent authors, but the author still must understand what sort of benefits they offer and whether it is the right time in their career to hire one.
That’s the purpose behind today’s discussion with Mickey Mikkelson, founder of Creative Edge Publicity. Mickey helps both traditionally published and self-published authors build their brand and promote themselves as authors, and he’s here to lay out the details of everything a publicist can do for an author, how to pick the right publicist for you, and even give us an idea of what it might cost for the various services that they offer.
Mickey Mikkelson – Creative Edge Publicity