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Fully Booked

The Hidden Gems Author Podcast

Episode 87 – Should Authors Sell Direct to Their Readers?

Hosted by: Craig Tuch and Roland Hulme with special guest Steve Pieper

“Are you ready to get off the Amazon Hamster Wheel?” That’s a question posed by USA Today best-selling author Steve Pieper in this week’s episode of Fully Booked. A former US Air Force fighter pilot, Steve now self-publishes thrillers under the pen name Lars Emmerich. After growing frustrated with the limitations of selling his self-published books on Amazon, Steve leveraged his experience in corporate ecommerce to become a pioneer amid the increasing number of authors who are experimenting with selling their eBooks directly to readers through platforms like Shopify.

While Steve warns Craig and Roland that creating your own digital bookstore is by no means an easy feat, he truly believes it could transform the careers of many self-published authors by allowing them to reach a better audience of potential readers, optimize their sales funnel with valuable digital feedback that Amazon doesn’t provide, and access their royalties in days, rather than months after a sale.

So, if you’ve grown frustrated with Amazon and want an honest and upfront overview of what might be involved in selling directly to your readers, don’t miss this episode! It has the potential to be a game-changer for ambitious authors that want to grow their income and have the time to put in the work.

Steve Pieper

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