Fully Booked
The Hidden Gems Author Podcast
Episode 238 – Why Readers Buy Authors Not Just Books
Hosted by: Craig Tuch and Roland Hulme with special guest Jessica Sorentino
Marketing a book is one thing, but building an author career is something else entirely. This week on Fully Booked, Craig and Roland sit down with publishing professional and author brand strategist Jessica Sorentino to explore why the most successful authors focus on building and maintaining relationships with their readers that start long before launch and continue between every release. Today’s readers are buying you as an author just as much as your book, which is why your marketing should focus on building trust and recognition over time, not simply promoting whatever your latest project happens to be.
To help with that, Jessica shares actionable strategies for creating a memorable brand, avoiding the biggest mistakes she sees writers make on social media, and turning the overwhelming chore of marketing into an opportunity to create genuine connections with readers. Along the way, the discussion also explores immersive book promotion, how to measure what actually works, and why your email list should be your biggest marketing priority. Consistent visibility that extends far beyond release day is the key to long term success, and this episode will leave you with a fresh perspective on what it really takes to build an author career that lasts.
Jessica Sorentino
https://jessicasorentino.com/