Fully Booked
The Hidden Gems Author Podcast
Episode 240 – Your Book Is Just the Beginning
Hosted by: Craig Tuch and Roland Hulme with special guest Kristen White
For many authors, hitting publish feels like crossing the finish line. But according to media and marketing expert Kristen White, it may actually be just the beginning. With a background in television news and more than two decades of experience helping authors, speakers, and coaches expand their platforms, Kristen has seen how writers can use their books as the foundation for something much bigger. Simply selling more copies isn’t the sole goal for every author, with many using their books as a stepping stone to a world of other possibilities. By attracting media attention and building an audience, a book can lead to a variety of lucrative opportunities such as speaking engagements, courses, adaptations, and many other ventures.
In this week’s episode of Fully Booked, Kristen explains why authors should treat their books as intellectual property with room to grow, along with practical ways to start doing so. Nonfiction authors may be more likely to transform their ideas into new opportunities by increasing their visibility and actively promoting themselves, but these concepts are important for fiction authors as well, who can use them to build communities around their stories and characters. That’s why, whenever you’re preparing to launch a new book, one of the most important things to consider is where your real finish line lies.
Kristen White
https://beyondyourbestseller.com