Fully Booked
The Hidden Gems Author Podcast
Episode 245 – Your Book Launch is Just the Beginning
Hosted by: Craig Tuch and Roland Hulme with special guest Jane Tabachnick
For many authors, book marketing comes with an unofficial expiration date. Once the launch is over and those first few weeks of promotion have passed, attention shifts to the next book. But Jane Tabachnick, a four-time bestselling author and founder of Simply Good Press, believes that way of thinking leaves a tremendous amount of opportunity on the table. With nearly two decades of experience helping authors build visibility and credibility through their books, Jane joins us this week to explain why a book should be treated as a lifetime asset rather than a product with a short promotional window.
As Jane explains, just because you’re tired of talking about your book doesn’t mean readers are tired of hearing about it. Changing the way you think about promotion can make continued marketing feel less repetitive and more effective. With that in mind, today’s discussion explores strategies for reaching entirely new audiences, leveraging the trust and influence other people have already built, finding opportunities that many authors overlook, and recognizing when conventional publishing and marketing wisdom may not apply to your book. Just because your book launch is over doesn’t mean its most valuable marketing opportunities are behind you.
Jane Tabachnick
https://authoralchemy.substack.com/