Video Game TV Adaptations: Balancing Fidelity and Creativity
By: Ginger | Posted on May 30, 2025
Every author dreams of seeing their stories brought to life on screen, but the journey from page to production is full of creative risks. This is true no matter the medium the story starts in, but some formats bring more complexity than others. Consider the recent video game TV adaptations of HBO’s The Last of Us and Prime Video’s Fallout. Converting the interactive nature of a game loved by millions into a television show that must appeal not only to diehard fans but also to viewers unfamiliar with the source material brings a unique set of challenges. In this week’s blog, Ginger explores those two adaptations to examine what each one got right, and where they may have gone wrong. There is a delicate balance between honoring an original story and reshaping it for a new format. When done well, it can strengthen your bond with existing fans and draw… Read More >
What Authors Can Learn From the Latest Hugo Awards/Worldcon Controversy
By: Ginger | Posted on May 23, 2025
What happens when one of the most respected institutions in sci-fi turns to AI to vet its potential panelists? You get another Hugo Awards and Worldcon controversy, one that has once again set the science fiction community ablaze. This time, the uproar could have been easily avoided if organizers had simply paid more attention to the audience they were supposed to serve. In this week’s blog, Ginger reflects on his own past missteps with AI (on this very topic) while exploring why the technology remains such a divisive issue among authors. Focusing on Worldcon’s latest blunder, he takes us through what went wrong, why it matters, and how writers can avoid making similar mistakes in their own careers. By understanding your readers, being transparent, and using tech responsibly, you can turn this year’s mess into a valuable lesson in building lasting trust with your audience. Even if Worldcon doesn’t learn… Read More >
Major Court Ruling Opens New Path for Mobile eBook Sales
By: Ginger | Posted on May 16, 2025
Trying to entice readers to buy more of your books through their mobile devices has been unnecessarily cumbersome for a long time, but we’re finally seeing a ray of hope. The battle between Epic Games and Apple has shaken the digital landscape, and the most recent ruling may have cracked open the paywall dead-ends and begun to loosen Apple’s grip on in-app purchases. It is already leading to meaningful changes that create a clearer path to smoother eBook sales and better returns for authors. As Ginger explains in this week’s blog, this is not just another tech industry headline. It is a glimmer of hope for authors struggling to simplify the buying process for readers, and Amazon has already pushed through an update to the iOS Kindle app to reflect these changes. Read on to understand what the court decisions mean, what has changed, and how these shifts might help… Read More >
Build a Book Sales Funnel That Converts
By: Ginger | Posted on May 9, 2025
Building a successful book sales funnel is not just about clever ads or a polished website. It’s about guiding your readers from curiosity to purchase in a smooth, reliable way. If you’re selling eBooks directly to readers, even small issues like a slow-loading page or a confusing checkout can cause them to drop off before they buy. In today’s blog, Ginger breaks down how to build a book sales funnel that truly converts. Drawing from his own direct sales experience and use of a variety of tools, he shares tips on writing effective Facebook ads, optimizing landing pages, and streamlining your checkout process. Any author looking to create a reliable sales funnel that leads readers straight from interest to purchase will find this guide indispensable. The fundamental goal of storytelling is to take your readers on a journey, leading them on a path that makes them feel one initial emotion,… Read More >
The Art of Ambiguous Endings
By: Ginger | Posted on May 2, 2025
When done right, an ambiguous ending becomes the part of your story that readers talk about long after the final page. When done wrong, it can be maddening, risking not only reader frustration but also the kind of backlash that leads people to abandon your work or even warn others away. So why do these kinds of endings often lead to deeper emotional investment, more buzz, and greater loyalty? And how can you craft one that feels intentional and satisfying rather than confusing or disappointing? Those are exactly the questions Ginger explores in today’s blog, using real-world examples, practical techniques, and even a few cautionary tales. With tips on planting clues, maintaining the balance between mystery and resolution, and tailoring your ending to your genre and audience, this post is packed with actionable advice for any author ready to turn their final pages into powerful conversation starters. One of my favorite… Read More >
