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Advertising and Marketing

Why Your Back Matter Matters

By: Ginger | Posted on January 24, 2020

With any luck, the final page of your book has left your reader eager for more. But how do you make sure they find that next fix immediately, before their attention is pulled away to something else? This is why back matter – the material in the final pages of your book – is so important to the organic growth of your writing career. But you can’t, and shouldn’t, drop just anything back there.  The trick is including the most effective content needed to achieve your publishing goals without breaking any rules. There’s a long list of things I wish I’d known before I started trying to launch a self-publishing career, so even though I worry that I’m explaining the obvious when I make posts like this, I’m hoping somebody finds value in them – I know I would have, a few years ago. Today, I want to talk about… Read More >

5 Tips for Social Media that Sells Books

By: Ginger | Posted on December 13, 2019

The most successful authors I know have one thing in common, they not only spend time on social media, but they do it right.  For some, social media comes easy but for others, it’s a grind. There are ways to make it easier, though, and even if you just do a little it’ll be better than doing nothing at all.  But you can’t just spam them with links to buy your latest book, there’s more to it than that… There’s a lot of money in social media… apparently. But a lot of authors I speak to don’t seem to be seeing any of it, or don’t know how to leverage their social media platforms to generate engagement and sales. One common refrain is: “I don’t really know what to post” and for that reason, they don’t post anything.  Other authors spend time and effort posting links to their books and… Read More >

Are You Getting Your Categories Right?

By: Hidden Gems | Posted on November 29, 2019

Which category your book is listed under can have a massive influence on how well your book sells, so it’s worth making sure you get it right. Understanding how Amazon organizes their virtual bookstore – and more importantly what factors they use to determine what goes where – can help increase your sales by making sure more of the right customers are seeing your book. Before I write any author blogs, I’m always struck with a dilemma: Is what I’m going to write about too obvious? Does everybody know about it? Normally, if I take the plunge and write the blog anyway, it all becomes worthwhile when I receive an email from a reader saying: “Thank you! I never knew that before.” I face a similar dilemma with this blog post – which addresses the topic of categories. Categories are the silo your self-published book falls into in Amazon’s systems… Read More >

Stretching Your Ad Budget (Part 3) – Increasing Visibility

By: Ginger | Posted on November 8, 2019

In the first two parts of this series, we discussed a couple of different strategies you might want to use your marketing dollars for, but at the end of the day the goal of any author comes down to one of two things (and often both).  Selling more books, and getting more readers. In either case, increasing the visibility of your book is key – you run ads on your books so that more people see them, you increase your readership so more people know about you and talk about you, which also leads to more sales and more readers. Running ads to sell books or grow your subscriber base are great ways to do this, but there is another way you can make readers more aware of your book – by weaving its presence directly into the digital algorithms of Amazon itself. Each of the parts of this series… Read More >

Make Amazon’s Sales Rank Work for You

By: Hidden Gems | Posted on November 1, 2019

If you’re an author that ignores the Amazon Best Seller Rank (ABSR or Sales Rank) because you think it just exists to stroke the ego of successful authors or because you don’t think you have enough sales to ever get to the top, then it may be time to reconsider and start paying attention to it. Because even though only the #1 spot bestows a bestseller label to your book, just getting in the top 100 can be massively beneficial to your sales. Think of it as free promotion targeting all the readers that search for new books by browsing the top lists (which a great many do).  The best part is that there isn’t just one bestseller, or one top list, but many of them – one for each genre and many sub-categories within those genres – which means that you don’t need thousands (or even hundreds) of sales… Read More >

Stretching Your Ad Budget (Part 2) – Gaining Subscribers

By: Ginger | Posted on October 25, 2019

In part one of this series, we discussed using your ad budget to sell more books, but there are other goals that successful authors use advertising for, such as growing the core group of fans that they can reach regularly via their mailing list.  Instead of spending your ad dollars on selling a book once to a random person, you can instead spend those same dollars to have that person join your list so that you can sell to them over and over again in the future – without any additional costs.  That makes gaining subscribers one of the most effective investments you can make. In part one, we discussed the challenge of getting the most value from your advertising budget – and how important the concept of strategy was. Tactics are the specific things you do to achieve your goals – which platforms you use, for example – whereas… Read More >

Stretching Your Ad Budget (Part 1) – Selling Books

By: Ginger | Posted on October 11, 2019

As an independent author without a large publisher with deep marketing pockets bankrolling your book, how you spend your limited advertising budget is something you have to think carefully about. Not only do you need to consider how and where to spend your money, but what your overall marketing goals are in the first place.  Sure, selling more books is the obvious one and certainly provides the most immediate results – but there are some longer term strategies that advertising can also be used for, such as growing your mailing list or promoting free copies of your book (which itself can increase sales). In this three part series, we’ll go over how to get the most out of your advertising dollar for each of these strategies, starting with the one all of us are most interested in – selling more copies! (And don’t forget to take part in the survey… Read More >

Getting Started With Facebook Ads

By: Ginger | Posted on September 13, 2019

There’s no denying that Facebook advertising gets results, but with so many options a lot of authors are left confused at how to begin or what types of ads they should be spending their money on. Advertising expert Ginger is back this week to help guide you through the options and give you some examples to help make the process easier to understand and get started on. Because after all, if you aren’t advertising your book, you’re unlikely to achieve the level of success you’re probably hoping for. Understanding Facebook advertising can transform the trajectory of your book – but only if you do it right. If the Russians can allegedly skew the results of the US election through the power of Facebook, you should be able to sell more copies of your books on ‘the social network.’ With nearly 2 billion active users, there’s perhaps no quicker or easier… Read More >

The Author’s Guide to Facebook

By: Ginger | Posted on September 6, 2019

One of the most important but misunderstood tools for an author to use is Facebook.  Do you set up an account, or a page?  What can you do with it once it’s set up? What do you post? If any of these things have kept you from using Facebook to promote your author brand, our resident advertising and marketing expert Ginger has the answers you’ve been looking for to get started. Don’t hold off on using this powerful marketing platform any longer! Facebook is a powerful tool for authors – here’s how to get started with it. Love it or hate it, but Facebook is here to stay – and as an author, it’s one of the most powerful tools you have for connecting easily, accessibly and meaningfully with your readers. In fact, as an author, if you don’t have an active Facebook page, you’re missing a trick – and,… Read More >

Should I Stay or Should I Go? Sticking with Amazon’s KDP Select, or Going Wide?

By: Ginger | Posted on August 30, 2019

One of the most frequently asked questions about self-publishing is whether or not to sell your books on Amazon exclusively, or to ‘go wide’, sending them out to a multitude of different online bookstores. There’s no one right answer, just like there is no one right way to write a book – so today Ginger is diving into the issue to give you some of the pros and cons – and also on what his choice is, how he made it, and some ideas on how you can decide for yourself. Of course, this is just one author’s opinion – and if you have one of your own, please let us know via the comments below. This is definitely a conversation that benefits the community most when we hear from many different sources… What are the benefits of ‘going wide’ when it comes to your books? So, let’s not beat… Read More >