Advertising and Marketing

How to Revamp your Publishing Empire in 2024

By: Ginger | Posted on December 29, 2023

Self-publishing is essentially the same as running a business, with books as your product. That means you can’t just write a novel, hit publish, and sit back as the profits roll in on your publishing empire. Like any business, you have to watch the market and your competitors, improve your existing stock, and make sure that customers are aware of what you have to offer! As a new year dawns, there is no better time to start planning how to improve your publishing business, and to help with that, Ginger has put together a month by month plan of what to look at and what to take action on.  The start of a new year leads many people to make “New Year Resolutions” – goals and promises intended to lead to a happier, healthier life in the months ahead.  Personally, I’m a huge fan of New Year Resolutions – even… Read More >

What can writers learn from reading Freida McFadden?

By: Ginger | Posted on December 1, 2023

Physician turned New York Times bestseller Freida McFadden is a beacon of self-publishing success, not only for writing wonderfully addictive books, but for making all the right moves to promote them as well. Any author looking to up their own game need look no further than Freida as an example of what to do right, which is exactly why Ginger has been studying her work. In today’s blog, he’s taking us through what he’s learned with regards to what has made Freida so incredibly successful. Whether it’s her skillful use of suspense and masterful crafting of plot twists, or her domination of social media and marketing copy, McFadden’s methods offer a treasure trove of lessons for other self-published authors that are looking to leave their own mark in the world of literature. While many of us self-published authors struggle to find success with our books, there are a good number… Read More >

Successful Advertising Means Playing the Long Game

By: Ginger | Posted on November 24, 2023

If you’ve ever felt like your book ads aren’t converting as quickly as they should, it could simply mean that you need to adjust your expectations rather than your images or taglines. Successful advertising is usually more about building familiarity and trust over time, rather than via instant gratification. In today’s blog, Ginger discusses how advertising your book in the digital age requires patience, and why the customer journey often requires frequent exposure to your ads before any action is taken. That understanding, combined with some fine tuning and iteration, can lead you to long term success and a loyal fan base.  Google ruined advertising. In the late 1990s, during what’s now known as the “Dot-Com Bubble”, the world was introduced to ecommerce. Before then, selling and advertising was a very different racket. Back before ecommerce, most businesses understood the importance of advertising, but often weren’t able to connect exactly… Read More >

Wait, is there a FIFTH way to sell books?

By: Ginger | Posted on October 27, 2023

When Ginger posted his blog last week, at least one reader took exception to his stance that there were only four ways to effectively sell books, pointing out that a well-crafted book with effective marketing can also lead to success, even if it doesn’t result in overnight stardom.  This question led Ginger to wonder whether there was a fifth way to sell books, and in today’s article he explores this topic by delving into the nuances of book sales, the definition of success and the effect of multiple factors working together to help build your career as an author.  Last week I wrote a blog post entitled “The ONLY Four Ways to Sell Books” and not everybody was thrilled with it. One of our wonderful readers, Bonnie Bonaduce, had this to say about it: I have to say, this post was quite upsetting. As a new author recently published last… Read More >

The ONLY Four Ways to Sell Books

By: Ginger | Posted on October 20, 2023

The distinction between marketing and selling is crucial, as many self-published authors have discovered the hard way. The best promotional campaigns may bring a potential reader to the edge of a sale, but isn’t always enough to close the deal. But if dumping money into ads isn’t the most effective way to sell copies of your book, then what is? That’s precisely the question Ginger addresses in today’s blog, as he delves into the four key attributes that have the power to significantly impact the conversion of traffic into sales. You don’t need to incorporate them all, as some may align better with your unique situation than others. Yet, harnessing just one of these attributes, as detailed below, can substantially enhance your chance of transforming your passion for writing into a thriving and profitable career. The purpose of many of my blogs is to help authors actually SELL copies of… Read More >

Minding the Statistics: Key Ad Metrics to Focus On

By: Ginger | Posted on October 13, 2023

Whether you’re diving into Facebook ads or navigating Amazon’s advertising platform, understanding, interpreting and optimizing key ad metrics like CPC, CTR, Conversions, RoAS, Frequency and DPV can make all the difference in your marketing efforts. This week, Ginger is breaking all of these acronyms and confusing terms down as he attempts to lay out the main advertising metrics that authors should be paying attention to – which is in response to a very recent question posed to us via email. Once you have a deeper understanding of how these metrics play a part in the success of your campaign, you’ll be able to fine-tune your ads, maximize your book sales and reach new heights of success. Recently, we received an email from a reader and thought it would be a great topic for a blog post. The email read: I’d love to see a story about “minding the statistics”. Like,… Read More >

Is Kindle Unlimited worth it in 2023?

By: Ginger | Posted on September 22, 2023

While some authors publish wide across multiple online storefronts, there are a great many others that are exclusive to Amazon due to their KDP Select enrollment terms. As part of that enrollment, their books are available to readers with a Kindle Unlimited (KU) subscription, and the authors are paid per pages read from a common pool of money. But as KU Page Reads hit their lowest payout ever this past July, those same authors may be asking themselves “Is Kindle Unlimited worth it in 2023?”  That’s exactly the question that Ginger is looking to answer this week, as he examines the pros and cons of remaining in KU as the main benefit to authors continues to fall, month over month. There may not be a single answer that applies to everyone, but knowing the facts can help make an informed decision for anyone still on the fence, or simply deciding… Read More >

How to Create a Social Media Calendar

By: Ginger | Posted on August 25, 2023

Social media provides a HUGE opportunity for authors to connect with their readers – but where do you even begin using it to promote yourself? How often should you post, what should you write about, and how can you find the time to do it regularly? Those are questions we all struggle with, which is why Ginger has put together a quick guide to help. These tips are based on his own experience working with professionals and brands in developing their social media calendars and strategies. Our recent blog about how bestselling author Jack Carr connects with readers inspired several questions from authors wondering how to go about using their social media accounts more effectively. One of the most actionable strategies is to create a Social Media Calendar, which plans and prepares a whole bunch of posts which can go live automatically; removing the pressure of having to remember to… Read More >

How does Jack Carr connect so effectively with readers?

By: Ginger | Posted on August 11, 2023

Social media can be an incredibly useful way for authors to connect with their readers, but it’s an intimidating prospect for many self-published writers to even know where to get started. Many authors use social as an afterthought, simply as an (often unproductive) way to promote their latest project. Others, like Jack Carr, use social far more effectively, building an empire of loyal fans that are more than willing to happily buy whatever it is he promotes. How does Carr use social media to connect with hundreds of thousands of eager readers, and how has he quickly become one of the most impactful men’s fiction author of his generation? That’s exactly what Ginger is looking at in today’s blog, as he attempts to break it all down in a way that makes it easy for the rest of us to learn and improve on our own social game. Former Navy… Read More >

Designing books from the outside in

By: Ginger | Posted on July 28, 2023

One of the greatest pieces of writing advice authors rarely follow is: “Write the blurb before the book.” Why should we do that? Because blurbs condense the concept of a novel into a few short paragraphs – and focusing on the killer hook is what can deliver a book that leaves a lasting impression. Unfortunately, it’s not as easy as it sounds which is why the advice is rarely followed, but this week Ginger is diving into the subject to help explain the concept and why it’s important that even if you don’t follow it to the letter, you can still benefit from the idea. Blurbs sell books. That little three-or-four paragraph “details” section on your Amazon Product Page is ultimately one of the most influential factors in whether or not a potential reader clicks Buy Now when they land on your book page. Your blurb can make all the… Read More >