Write Your Book Blurb One Piece at a Time
By: Morgan Lee Clasper | Posted on August 28, 2026
Writing a novel and writing a blurb may both involve putting words on a page, but the skills involved are surprisingly different. That’s why so many authors have no trouble writing an entire book, but end up staring helplessly at a blank screen when it comes time to describe that book in just a couple hundred words. A blurb is more sales copy than anything else, and the skills needed for writing short and catchy advertising copy are very different from those needed to write a novel. Morgan Lee Clasper has written thousands of blurbs for authors, which is why we were delighted when he offered to put together this article filled with tips and techniques for busting through the dreaded Blurb Block. By using what he refers to as the Puzzle Method, Morgan believes the best way to build your blurb is by breaking the task into small and… Read More >
Writing Romantic Suspense: Keeping Readers Hooked Until the End
By: Delaney Diamond | Posted on December 6, 2024
If fear of not being able to keep readers on the edge of their seats while rooting for love to triumph has held you back from writing romantic suspense, today’s blog is exactly what you need. Bestselling author Delaney Diamond, with over 50 contemporary romance and romantic suspense novels to her name, is here to share her expert insights. Her wealth of experience makes her the perfect guest to reveal the secrets of blending action, romance, and complex characters into a gripping story that readers won’t want to put down. Drawing from her own successful career, Delaney reveals actionable tips for starting strong, crafting relatable yet flawed characters, and raising the stakes with heart-pounding suspense. These techniques are key to balancing emotional depth with high-octane action, ensuring that your readers are hooked and won’t stop turning pages until the very end. I started my author career writing contemporary romance, and… Read More >
Determining the value of Newsletter Promotion Sites
By: Michelle Hazen | Posted on June 14, 2024
I’ve worked with Michelle quite a bit over the last few months, and have come to realize that she’s one of the most organized author’s I’ve ever met. She keeps stats and spreadsheets on all of the marketing and advertising she does, which gives her invaluable insight into what is working and what isn’t. I recently asked whether she’d be willing to share some of this knowledge with our community, and she graciously agreed. After years of using a variety of newsletter promotion sites to market her novels, Michelle has come up with a simple metric to assess their price-to-subscriber value. In today’s guest blog, Michelle explains this metric and uses it to rank the value of close to 20 different newsletter promotion sites. Even if the list below is missing some of the newsletter sites you use, you can easily use her metric to rank them yourself and determine… Read More >
What I’ve learned after spending over $100k with Facebook Ads
By: Matt Holmes | Posted on January 13, 2023
We write a lot of articles about advertising your book on the various platforms, along with what we believe are best practices and the tips we’ve learned along the way. But when it comes right down to it, nothing beats hard data from the field. Matt Holmes has made a career out of helping authors with their advertising, starting with the Fantasy novels written by his wife. His ad spend tops six figures, which has provided him with a lot of data to draw conclusions about what works and what doesn’t. After so much time and money spent advertising different books of different genres from a variety of authors, Matt has come up with a list of the five biggest lessons he’s learned about advertising self-published books on Facebook, and he’s sharing them with us today. Spending over $100,000 on anything is going to provide you with some HUGE lessons… Read More >
The Book Marketing Trio You Need to Succeed
By: Amy L. Bernstein | Posted on April 8, 2022
When it comes to sending out queries or even publishing, there are three challenging forms of book marketing copy that authors need to master. All three are essential, though they each serve a different purpose, but what they have in common is that they need to be compelling and to the point, without any wasted words, in order to capture the interest of their intended audiences as quickly as possible. Author Amy Bernstein has plenty of experience writing all three forms, and is here today to help explain when and where to use each one, as well as tips and best practices on writing them in the first place. A Logline, Synopsis, and Flap Copy meet up at a writers’ conference (or a bar, if you’re in that mood). The Logline utters two sentences, then shuts up. The Synopsis blabs on and on indiscreetly, and the Flap Copy gets everyone’s… Read More >
How to rejoice over rejections
By: Deryn Pittar | Posted on September 10, 2021
This week, guest author Deryn Pittar is offering some advice on dealing with rejection and turning a potential negative into a positive. She’s referring specifically to when authors are rejected by traditional publishers after they have submitted their book, and what do when that happens. But at the core, much of this advice is centered around dealing with feedback and criticism of your work. After all, just because you self-publish doesn’t make you a stranger to these things. Whether it comes from beta readers, negative reviews, writing partners or uninterested publishers, writers need to have a thick skin when it comes to their work and be able to act on negative feedback when doing so may lead to an overall improvement of their story or characters. Hands up if you have NOT BEEN bitterly disappointed when a rejection letter arrived in your inbox. Ah, I see there are… Read More >
How to Meet Other Writers
By: Gwyn GB | Posted on June 11, 2021
Last week we wrote about finding your audience tribe, and speaking directly to them when you write your book. Equally important, but for different reasons, is the idea of finding your author tribe. That is, finding some small group of like-minded writers that you can rely on for support. Even at the best of times, writing is a lonely business, and the pandemic that looks to finally be coming to an end (knock on wood) has only served to amplify that problem. But now that things are finally starting to get back to normal, there is no better time to start looking for a group of people that share your passion for writing, understand what you’re going through, and provide the support and encouragement we all sometimes need. So if you’re ready to start looking for your own tribe but unsure where to even begin, have no fear! Bestselling crime… Read More >
Fiction Apps Can Increase Your Income
By: Krista Lakes | Posted on February 19, 2021
Most self-published authors sell their book on one or more of the traditional online eBook stores like Amazon, Kobo, Barnes & Noble, etc. Lately, however, a new option has emerged that is worth looking into, at least for those not tied to a long term exclusivity agreement. You may not have heard of Fiction Apps, or if you have, you may have brushed them off believing that they only exist to give books away for free and can’t be used to earn real money from your novels. Times have changed, though, with new apps emerging and gaining popularity among both readers and silicon valley. NY Times and USA Today bestselling author Krista Lakes uses them, and she’s here to let us know why it’s time for authors to start taking these apps seriously, and what some of the options are. I think I’ll be experimenting with one of them in… Read More >
The Importance of a Strong Book Cover: A Case Study
By: D.F. Hart | Posted on January 8, 2021
We’ve published numerous blogs touting the importance of your cover when it comes to selling your book, but it’s often hard to give a concrete apples-to-apples example because the cover is rarely the only difference between two books. That is, if we looked at the great sales of Book A (with a strong cover) compared to the lower sales of Book B (with a weak cover), it would be impossible to argue that the cover was the sole defining factor. Maybe Book A also had a better blurb, or was written by an author with a stronger following, or was in a more popular genre or sub-genre. Any number of factors could be the cause. So when D.F. Hart told me of her recent surge in sales after simply changing the covers on an existing series, I knew it was something that our author community would want to hear about…. Read More >
Amazon Exclusive vs Wide: A Case Study
By: Isabel Jolie | Posted on October 23, 2020
The case for going wide or remaining in KDP Select as an Amazon exclusive is fiercely debated, but at the end of the day there is likely no right answer that fits everyone. Like most things, it comes down to experimentation and doing your research. That’s the approach romance author Isabel Jolie took, and luckily for us she was willing to put together this blog breaking down her numbers and what she learned from her experimentation. To KU or not to KU? It’s a question every author has at least considered and weighed. “Any romance author should do KU.” “KU is a no-brainer for a new author.” These are things I was told – repeatedly. I ultimately chose to go wide, but I did briefly test KU, and the following is what I experienced. Background I released my first book in January 2020. In September, I released my fourth… Read More >
