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Writing Craft

The Five Stages of Writing a Story (According to Lucas)

By: Ginger | Posted on February 7, 2025

In their minds, I think most non-writers imagine all authors to be pantsers. That is, we simply sit down in front of a keyboard and start typing away until we arrive at a finished piece. Of course, the reality is very different. Even if you are a pantser by nature, there are still plenty of steps standing between initial idea and finished product. A successful author only makes it look easy! As Ginger explains in today’s blog, his own writing journey has evolved over the years to a more structured approach than when he first started. But regardless of your style—whether you lean more towards spontaneity or meticulous planning—he believes there are at least five essential stages to successful storytelling. And by using the evolution of the Star Wars saga as an example, he takes us through each stage step-by-step—explaining why each is crucial and how they all come together to tell… Read More >

Is it worth using Unreliable Narration in your stories?

By: Ginger | Posted on January 31, 2025

One of the most powerful tools in an author’s arsenal is the ability to shape a reader’s perception of reality—only to twist that reality on its head. Unreliable narration is one of the most effective ways to do this, drawing readers into a story where the truth is never quite what it seems. When done well, it turns storytelling into an immersive puzzle, compelling readers to read between the lines, question what they’re being told, and uncover hidden truths. Unreliable narrators make for some of the most gripping and memorable characters, as their motives, biases, or even their grasp on reality keep readers guessing until the very end. From psychological thrillers to literary classics, unreliable narration has long been used to create suspense, deepen character development, and deliver shocking twists. But how can you apply this technique to your own writing? In today’s blog, Ginger explores how to do just… Read More >

What can writers learn from Colleen Hoover?

By: Ginger | Posted on January 24, 2025

When it comes to staggeringly successful self-published authors, the name Colleen Hoover should top anyone’s list. Since publishing her debut novel in 2012, she has gone on to become a literary phenomenon with over 20 million books sold and named one of the world’s most influential people in 2023. Her rise to fame should be studied as a blueprint by other aspiring writers, which is exactly what Ginger aims to help with in today’s blog as he breaks down everything that Colleen does right. By analyzing her ability to craft emotionally impactful stories, foster deep reader connections, and navigate the ever-changing publishing world, Ginger uncovers strategies that resonate far beyond the page. Hoover’s career offers countless lessons, from the art of creating unforgettable characters to leveraging modern tools like social media to engage and grow a devoted readership. Whatever skill it is you need to grow, there’s plenty to learn… Read More >

What Can Writers Learn by Studying the Novels of Jilly Cooper?

By: Ginger | Posted on December 13, 2024

For fans of romantic fiction, the television adaptation of Jilly Cooper’s iconic novel Rivals is a long-awaited celebration of an author who has been shaping the genre for decades. If you haven’t yet discovered the work of this British writer, you might be wondering what all the fuss is about. The fact is, Cooper is more than just a successful novelist. She’s a trailblazer whose wit, charm, and unforgettable characters have earned her a devoted following across generations. Ginger counts himself among those fans, which is why he’s taken a closer look at the glitz, glamor, and steaminess of her novels to uncover the invaluable lessons they offer to other writers. From her expert use of character and pacing to her sharp dialogue and picturesque settings, Jilly Cooper’s books are a masterclass in storytelling and thus the perfect study choice for for authors looking to hone their skills. One of… Read More >

Writing Romantic Suspense: Keeping Readers Hooked Until the End

By: Delaney Diamond | Posted on December 6, 2024

If fear of not being able to keep readers on the edge of their seats while rooting for love to triumph has held you back from writing romantic suspense, today’s blog is exactly what you need. Bestselling author Delaney Diamond, with over 50 contemporary romance and romantic suspense novels to her name, is here to share her expert insights. Her wealth of experience makes her the perfect guest to reveal the secrets of blending action, romance, and complex characters into a gripping story that readers won’t want to put down. Drawing from her own successful career, Delaney reveals actionable tips for starting strong, crafting relatable yet flawed characters, and raising the stakes with heart-pounding suspense. These techniques are key to balancing emotional depth with high-octane action, ensuring that your readers are hooked and won’t stop turning pages until the very end.  I started my author career writing contemporary romance, and… Read More >

Do Shorter Novels Make a Bigger Impact?

By: Ginger | Posted on November 29, 2024

Many authors believe there to be an unspoken pressure to produce hefty novels, as if the length of a book is directly tied to its worth. But is there any validity to that assumption? Do readers always want longer novels, or could shorter ones offer equal—or even greater—value to both readers and writers? As Ginger highlights in today’s blog, modern readers juggle countless demands on their attention and time. Shorter books not only fit seamlessly into their busy lives but also create exciting opportunities for authors, from reaching a broader audience to increasing output while reducing costs. Maybe it’s time to rethink whether bigger truly means better in the world of storytelling. When it comes to credit card debt, suppositories, and the spiders you find in your bathroom, one thing is clear: Bigger isn’t always better. But does the same rule apply for novels? Some of my favorite novels are… Read More >

Why You Shouldn’t Leave Chekhov’s Gun Hanging On The Wall

By: Ginger | Posted on October 18, 2024

Writing is a craft, with authors employing a variety of tools and techniques to weave together their stories. One such tool is Chekhov’s Gun, a principle that essentially emphasizes that every element introduced in a story should serve a purpose, or it shouldn’t be there at all. Today, Ginger is digging into the details of this technique and how it can be used in your own work, along with examples of how it has been used in popular literature and film. Checkhov’s Gun is all about discipline, foreshadowing, and rewarding your readers for their attention to detail. Whether it’s a clue hidden in the first chapter, a character’s flaw that leads to their downfall, or a seemingly innocuous object that becomes critical later on, this tool can add layers of suspense, symbolism, and satisfaction that will transform your stories from good to unforgettable. Writing is a craft, not an art… Read More >

What can writers learn by studying Vaseem Khan?

By: Ginger | Posted on October 4, 2024

Success as an author can often appear to be an overnight transformation, but in reality, very few writers become household names without years of hard work. Behind every so-called “overnight success” lies a story of persistence, rejection, and unwavering dedication to the craft. Vaseem Khan is a perfect example of this. While he recently gained significant attention for being chosen to write a trilogy featuring the iconic James Bond character “Q,” his rise to fame didn’t happen out of the blue. It’s the result of a long and winding journey, built on countless words and books that paved the way for this moment. As Ginger points out in this week’s blog, Khan’s journey offers invaluable lessons for aspiring authors about the tenacity and creative vision needed to achieve lasting success in publishing. From his inventive book concepts to his talent for immersing readers in richly detailed worlds, Khan has mastered… Read More >

In Fiction, Nothing is Won Without Sacrifice

By: Ginger | Posted on September 27, 2024

As authors, we all strive to create stories that resonate deeply with readers, pulling them into our characters’ journeys and making them feel truly invested. One of the most powerful tools for achieving this is sacrifice. Whether it’s a physical loss, a shattered belief, or giving up a cherished dream, sacrifice elevates the stakes and compels readers to care about the outcome. The key lies in understanding why sacrifice is so essential in storytelling—because not all sacrifices are created equal. When done poorly, it can feel hollow or forced, leaving readers unsatisfied. But when done well, it becomes the emotional anchor of your story. Today, Ginger walks us through the crucial role of sacrifice, how to determine what your characters should give up, and offers tips for crafting those moments to make a lasting impact. I’m obsessed with the structure of storytelling. Although every story is unique, I love being… Read More >

Hard Lessons Learned from the Failure of The Acolyte

By: Ginger | Posted on September 20, 2024

It’s often said that you can learn more from failure than success, but it’s not only your own failures that can teach valuable lessons. The Acolyte is a prime example—a show that promised so much, yet stumbled in its execution, offering key “lessons learned” for writers. While fans and critics alike were divided over its story, there’s no denying that its flaws provide an opportunity to learn what not to do when crafting narratives. In this week’s blog, Ginger breaks down the show’s major misfires and explores how we can turn them into opportunities for growth in our creative journeys. There are valuable lessons to learn from studying the pitfalls of this Disney+ series—such as poor use of pre-existing characters or an overreliance on a non-linear timeline—and they serve as a reminder that even the most ambitious and well-funded projects can fall apart if the core storytelling isn’t solid. Warning:… Read More >