Breaking Free: Why Direct Sales Might Be For You – Part Four
By: Ginger | Posted on July 26, 2024
This month we’ve been discussing the Direct Sales model of book selling, as many authors look at alternatives to the downsides that come with using the big online retailers. As we’ve mentioned, selling direct isn’t for everyone, but there is a lot of potential for those that can make it work and are willing to put in the effort at getting it all running. Ginger has been our guide throughout this journey, and in today’s blog he is wrapping up this series by sharing and analyzing the results he’s seen after his first month of experimentation. Not only does he provide some raw numbers, but he also notes a surprising result and discusses whether or not he is going to continue forward with the Direct Sales model in the future. As this is the final installment of a four-part series, I would urge you to start at the beginning (if… Read More >
Breaking Free: Why Direct Sales Might Be For You – Part Three
By: Ginger | Posted on July 19, 2024
If there’s one thing that the big online eBook stores have going for them, is that they are relatively easy for authors to get started on. Entering product information is straightforward, and things like billing and content delivery are handled automatically. Yet, there are a host of downsides that make authors hungry for alternatives, which is why Ginger has put together this series on Direct Sales. Today in part three, Ginger goes into detail about what exactly authors are giving up, and taking on, when making the decision to switch to the direct sales model – and it can be significant. Authors that want to follow this path must be prepared for a variety of technical tasks, added expenses, and a setup that can take weeks as opposed to the days or even hours that they’ve grown accustomed to. But for those that follow through, the reward at the end… Read More >
Breaking Free: Why Direct Sales Might Be For You – Part Two
By: Ginger | Posted on July 12, 2024
Last week, Ginger began a series on direct sales – the idea of selling a book directly to readers from your own website, instead of through one of the traditional online retailers. Today we continue this discussion with part two, where Ginger walks us through his personal reasons for wanting to give the direct sales route a try. Through disclosure of some of his actual historical sales numbers, he provides context that may help others decide if selling direct is right for them. These numbers will also be useful to compare against in the future, when he takes us through how well his direct sales experiment actually went. Last week, I started a series about how I’ve spent a month selling my books directly to readers on Facebook, rather than sending them to my product page on Amazon. The direct sales model isn’t for everyone though, so it will help… Read More >
Breaking Free: Why Direct Sales Might Be For You – Part One
By: Ginger | Posted on July 5, 2024
Welcome to the first part of Ginger’s ongoing series about direct sales. In this series, he’ll explore why self-published authors should consider selling books directly to readers, rather than relying solely on traditional online book platforms. As we’ve discussed before, authors face significant challenges in gaining visibility on sites dominated by advertising. Even when readers click on an ad, making an immediate purchase isn’t always straightforward, and the delay in receiving payment can be frustrating. Direct sales offer a way to bypass these obstacles, presenting an appealing alternative to traditional eBook stores. However, it’s not for everyone. Over the next few weeks, Ginger will guide us through the benefits of the direct sales model, his personal reasons for choosing this path, the steps involved in setting it up, and the actual results he has seen since starting. Back last year, Craig and I were excited to have Steve Pieper as… Read More >
Using Summer to Add Depth and Dimension to Your Story
By: Ginger | Posted on June 28, 2024
When woven into your narrative with finesse, a season like summer can become more than a mere backdrop—it can transform into a dynamic force within the story. Much like winter in Game of Thrones, where the relentless cold amplifies the harshness and isolation of the plot, summer, too, can infuse a story with its own distinct energy. Long hours of daylight, oppressive heat, and the unique sounds and smells of the year’s hottest season all become integral to the character’s journey, bringing your setting to life and adding richness to your story. In this week’s blog, Ginger explores how the essence of summer can create a vivid and immersive environment that adds yet another dimension to your story. Through a variety of examples, he demonstrates how by tapping into the sensory richness of the season, you can evoke powerful emotions, mirror character development, and enhance thematic depth. Ultimately, summer can… Read More >
Using Fiction as a Protest Against Injustice
By: Ginger | Posted on June 21, 2024
In the midst of a world that continues to feel unsettled and divided, the power of storytelling shines as a beacon of hope and change. Authors have a long history of addressing real-life problems through fiction, weaving tales that not only entertain but also provoke thought and inspire action. In today’s blog, Ginger explores the profound impact that literature has historically had in challenging the status quo and the vital role that we, as writers, play in shaping societal perspectives. Literature has always been a powerful form of protest, especially during times of outrage or when the desire for change burns brightly. By reflecting the world’s injustices and offering a glimmer of hope, these stories resonate deeply with readers, regardless of whether the author is traditionally or self-published. What truly matters is that we harness the power of our words to address the complexities of our times, create works that… Read More >
Determining the value of Newsletter Promotion Sites
By: Michelle Hazen | Posted on June 14, 2024
I’ve worked with Michelle quite a bit over the last few months, and have come to realize that she’s one of the most organized author’s I’ve ever met. She keeps stats and spreadsheets on all of the marketing and advertising she does, which gives her invaluable insight into what is working and what isn’t. I recently asked whether she’d be willing to share some of this knowledge with our community, and she graciously agreed. After years of using a variety of newsletter promotion sites to market her novels, Michelle has come up with a simple metric to assess their price-to-subscriber value. In today’s guest blog, Michelle explains this metric and uses it to rank the value of close to 20 different newsletter promotion sites. Even if the list below is missing some of the newsletter sites you use, you can easily use her metric to rank them yourself and determine… Read More >
Balancing Action and Character Development
By: Ginger | Posted on June 7, 2024
Balancing action with character development is an art form that can make or break a novel. Too much focus on action can lead to flat and underdeveloped characters, making it difficult for your audience to connect with the story. To truly elevate your storytelling, it’s essential to balance thrilling sequences with effective characterization techniques. In today’s blog, Ginger delves into various strategies for achieving this balance by examining a variety of popular movie and literature examples. From understanding the power of pacing to using action scenes to reveal character traits, his advice can help you harmonize high-octane adventures with introspective emotional journeys, ensuring your stories resonate more powerfully with readers. Recently, I went to see Guy Ritchie’s The Ministry of Ungentlemanly Warfare. It was a terrific, fast-paced movie that delivered on the action and didn’t take itself too seriously – but as I was watching it, I also appreciated all… Read More >
How to craft prequels the Star Wars way
By: Ginger | Posted on May 31, 2024
The Star Wars prequels have long been a topic of debate among fans and critics alike, but it’s hard to argue against their success in expanding the beloved fictional universe into something even bigger and grander in scale. There are many reasons for creating a prequel, from adding depth to an existing story to offering fresh perspectives that create stronger connections with well-known characters. Numerous prequels have enriched their original series, and when done well, they are usually appreciated by fans eager to return to a world filled with familiar characters and settings. For authors, prequels provide the opportunity to build rich new backstories for their characters and enhance their fictional worlds, as long as they maintain continuity with the original works. In today’s blog, Ginger uses the Star Wars universe, and many other examples from film and literature, to illustrate how you, too, can use prequels to captivate your audience… Read More >
People DO still read during the “Summer Slump”
By: Ginger | Posted on May 24, 2024
As the summer sun heats up, the temptation to take a break and relax becomes irresistible. But while it’s commonly believed that book sales tend to dip during these warmer months, there’s a golden opportunity hidden within this “summer slump”, especially for self-published authors. It’s possible to turn this seasonal slowdown to your advantage, ensuring your books become the go-to reads for vacationers everywhere. From understanding the summer reading habits of your audience to crafting compelling marketing strategies that resonate with the season’s vibe, Ginger covers everything you need to know to boost your book sales during June, July, and August. So read on to discover new ways of making your book stand out in a less crowded market, and transform the next few months into a season of sales success! I don’t know about you, but my ideal vacation is pretty simple. I want to sit outside by the… Read More >
