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For Authors

Stretching Your Ad Budget (Part 1) – Selling Books

By: Ginger | Posted on October 11, 2019

As an independent author without a large publisher with deep marketing pockets bankrolling your book, how you spend your limited advertising budget is something you have to think carefully about. Not only do you need to consider how and where to spend your money, but what your overall marketing goals are in the first place.  Sure, selling more books is the obvious one and certainly provides the most immediate results – but there are some longer term strategies that advertising can also be used for, such as growing your mailing list or promoting free copies of your book (which itself can increase sales). In this three part series, we’ll go over how to get the most out of your advertising dollar for each of these strategies, starting with the one all of us are most interested in – selling more copies! (And don’t forget to take part in the survey… Read More >

What Goes Into Choosing Your Genre?

By: Sloan Quinn & Katherine Stark | Posted on October 4, 2019

In your spare time you may read a number of different types of books for pleasure, but as an author, you need to focus on a particular genre to write in.  For some, that’s a fairly simple decision, but for others it may not be so easy.  So how do you decide? What factors go into choosing your genre, or your sub genre?  There are many ways to do it, but in today’s guest post authors Sloan Quinn and Katherine Stark offer up a few ideas based on the process they used. Romance as a genre is huge. There are so many different sub-genres contained within it: paranormal romance, contemporary erotica, thrillers and romantic suspense, romantic comedies… the list could go on for ages. We both are newer romance writers: Sloan Quinn writes the Dirty series, enemies-to-lovers romances centered around the criminal underground in Philadelphia (where she went to college);… Read More >

Successful Writers Write

By: Ginger | Posted on September 27, 2019

Despite all the marketing and promotion suggestions that we’ve provided in the past, if we could only offer a single piece of advice that would apply to authors everywhere, it wouldn’t be anything to do with getting reviews, or how to market your book, or even about where the best places are to advertise. It would simply be to keep on moving forward. Keep writing that next book, keep to a publishing schedule, and eventually success will find you.  There’s one reliable path to writing success – but it’s a lot of hard work! Whatever you do, just keep writing! When I speak to writers 1-on-1 with advice and tips on their advertising strategy, a lot of them are surprised by what I always feel is the most important factor – to just keep writing. Authors who write and publish on a regular basis are more successful than those who… Read More >

The Writing Craft: Dan Harmon’s Story Circle

By: Ginger | Posted on September 20, 2019

Looking for a new way to bring your stories and characters to life on the page? Dan Harmon’s “Story Circle” adapts and broadens the tried and true “Hero’s Journey” template to extend it for use with virtually any genre or story. Ginger takes us through how it works, and how you can apply it to your own novel planning process. Go from Pantster to Plotter with this invaluable template for crafting your stories. A few weeks ago, I wrote about the value of getting out there and interacting with your fellow writers. It’s gotten to the stage now in which my wife actively boots me out of the house on Thursday nights so I can meet with my writing group, and it’s done wonders for my mental health (and, by having me gone for two hours, hers too.) Last week, though, we had a session that really blew me away… Read More >

Getting Started With Facebook Ads

By: Ginger | Posted on September 13, 2019

There’s no denying that Facebook advertising gets results, but with so many options a lot of authors are left confused at how to begin or what types of ads they should be spending their money on. Advertising expert Ginger is back this week to help guide you through the options and give you some examples to help make the process easier to understand and get started on. Because after all, if you aren’t advertising your book, you’re unlikely to achieve the level of success you’re probably hoping for. Understanding Facebook advertising can transform the trajectory of your book – but only if you do it right. If the Russians can allegedly skew the results of the US election through the power of Facebook, you should be able to sell more copies of your books on ‘the social network.’ With nearly 2 billion active users, there’s perhaps no quicker or easier… Read More >

The Author’s Guide to Facebook

By: Ginger | Posted on September 6, 2019

One of the most important but misunderstood tools for an author to use is Facebook.  Do you set up an account, or a page?  What can you do with it once it’s set up? What do you post? If any of these things have kept you from using Facebook to promote your author brand, our resident advertising and marketing expert Ginger has the answers you’ve been looking for to get started. Don’t hold off on using this powerful marketing platform any longer! Facebook is a powerful tool for authors – here’s how to get started with it. Love it or hate it, but Facebook is here to stay – and as an author, it’s one of the most powerful tools you have for connecting easily, accessibly and meaningfully with your readers. In fact, as an author, if you don’t have an active Facebook page, you’re missing a trick – and,… Read More >

Should I Stay or Should I Go? Sticking with Amazon’s KDP Select, or Going Wide?

By: Ginger | Posted on August 30, 2019

One of the most frequently asked questions about self-publishing is whether or not to sell your books on Amazon exclusively, or to ‘go wide’, sending them out to a multitude of different online bookstores. There’s no one right answer, just like there is no one right way to write a book – so today Ginger is diving into the issue to give you some of the pros and cons – and also on what his choice is, how he made it, and some ideas on how you can decide for yourself. Of course, this is just one author’s opinion – and if you have one of your own, please let us know via the comments below. This is definitely a conversation that benefits the community most when we hear from many different sources… What are the benefits of ‘going wide’ when it comes to your books? So, let’s not beat… Read More >

Writing Groups – Fighting the Myth of the Hermit Writer

By: Ginger | Posted on August 23, 2019

Being an author is a solitary experience that only other writers truly understand, but it doesn’t have to be – at least, not all the time. There are benefits to socializing with like-minded people who share your passion of putting words together and understand everything that goes along with making that your career choice. As Ginger recently discovered, writing groups are a great way to get out there, and you may find that they inspire and energize you in ways you never considered. Writing is a solitary experience – but it doesn’t need to be. Make socializing with other like-minded people a priority, and your writing will benefit. I was recently watching a fascinating discussion between Stephen King and GRR Martin about the nature of writing, and King recalled an event at Radio City Hall in Manhattan, in which JK Rowling rolled her eyes after a discussion with her publicist… Read More >

Getting the Most Out of Amazon Advertising

By: Ginger | Posted on August 16, 2019

There’s more to advertising on Amazon than just finding a bunch of great keywords and plunking them down, waiting for the money to roll in.  Amazon advertising is a complex system, and the key to squeezing the most profit out of it is in truly understanding how it works. This long and detailed breakdown by advertising expert Ginger does just that, giving you the how and why the system works the way it does, as well as a number of tips and examples to help you get the most out of your keywords and Advertising on Amazon in general. I paid my money – where’s my profit? Like many authors, when Amazon launched their Amazon Marketing Services – now Advertising on Amazon – I was stoked. FINALLY, I’d thought – a way for me to throw money at my books and get them in front of the readers who want… Read More >

Sell More Books with an Optimized Author Central Account

By: Penny C. Sansevieri | Posted on August 9, 2019

If you publish on Amazon, understanding the importance of your Author Central account and what you need to do to keep it updated is essential. Author marketing expert Penny Sansevieri spends her days helping authors sell more books, and so she knows all about how to optimize Author Central to help do just that.  We’re grateful she’s agreed to share a number of tips and suggestions with us on how to make your book stand out from all the others! As an author you’ve no doubt spent a lot of time determining the most lucrative keywords and categories on Amazon, but too few overlooking the juice you can get by optimizing your Amazon Author Central Page with all the free features that come along with it. First I want to point out that technically every author on Amazon is represented by Author Central, but it’s really doing you no good… Read More >