Getting the Most Out of Amazon Advertising
By: Ginger | Posted on August 16, 2019
There’s more to advertising on Amazon than just finding a bunch of great keywords and plunking them down, waiting for the money to roll in. Amazon advertising is a complex system, and the key to squeezing the most profit out of it is in truly understanding how it works. This long and detailed breakdown by advertising expert Ginger does just that, giving you the how and why the system works the way it does, as well as a number of tips and examples to help you get the most out of your keywords and Advertising on Amazon in general. I paid my money – where’s my profit? Like many authors, when Amazon launched their Amazon Marketing Services – now Advertising on Amazon – I was stoked. FINALLY, I’d thought – a way for me to throw money at my books and get them in front of the readers who want… Read More >
Sell More Books with an Optimized Author Central Account
By: Penny C. Sansevieri | Posted on August 9, 2019
If you publish on Amazon, understanding the importance of your Author Central account and what you need to do to keep it updated is essential. Author marketing expert Penny Sansevieri spends her days helping authors sell more books, and so she knows all about how to optimize Author Central to help do just that. We’re grateful she’s agreed to share a number of tips and suggestions with us on how to make your book stand out from all the others! As an author you’ve no doubt spent a lot of time determining the most lucrative keywords and categories on Amazon, but too few overlooking the juice you can get by optimizing your Amazon Author Central Page with all the free features that come along with it. First I want to point out that technically every author on Amazon is represented by Author Central, but it’s really doing you no good… Read More >
Successful Self-Publishing – It’s All About the Conversions
By: Ginger | Posted on August 2, 2019
Advertising expert Ginger is back this week with some more thoughts on what happens after you’ve written and published your book – specifically how to advertise, promote and hopefully sell copies to eager readers! Today, he’s talking about the cornerstone of any successful promotional campaign – conversions. A couple of weeks ago, I wrote an article about how to make sense of your Amazon Advertising facts and figures – and I had a few questions from readers about one important aspect of that: Conversions. Conversions are the technical term for when you ‘convert’ a visitor to your Amazon product page to a paying customer; or, in short, when they buy your book! In terms of successful self-publishing, any promotional efforts you make to drive potential customers to your product page need to result in a good percentage of ‘conversions’ – otherwise you’re leading horses to water, but none of them… Read More >
Writing Believable Science Fiction
By: Larry N. Martin | Posted on July 26, 2019
Science Fiction readers often categorize books into one of two camps: Hard SF and Soft SF. Hard SF generally means that the story focuses more on the science and making all of the SF elements plausible and realistic, while Soft SF doesn’t delve as deep into the details of how something works or even worry about whether it’s theoretically possible. But whether you write hard or soft science fiction, the story itself has to be believable (even if the science itself isn’t), which means not forgetting to pay attention to more than just the weird and wonderful world you’ve come up with. Today, Science Fiction author Larry N. Martin takes us through his process of weaving a believable story within his futuristic universe. There is no single answer to the question of how do you write believable Science Fiction. Readers are as unique as writers in what draws them to… Read More >
Making Sense of Amazon Advertising
By: Ginger | Posted on July 19, 2019
Amazon Advertising – until recently known as Amazon Marketing Services (AMS) – is an increasingly important part of any self-published author’s strategy but many authors are confused by how it works and how to interpret their results. Fortunately, Hidden Gems advertising expert Ginger is here to walk us through the basics – how to get started, what some common problems mean and how to solve them, and how to make it all work for you! The ability to have your book displayed as a clickable link on the product page of similar authors – presented to Amazon customers already searching for books to read – is a game-changer. However, Amazon Advertising has a notoriously steep learning curve, and successful advertisers need to keep a constant eye on their campaigns. In this post, we’re going to try to answer some of the more common questions would-be advertisers have, and help translate… Read More >
How I Became a Sensitivity Reader
By: Patrice Williams Marks | Posted on July 12, 2019
Messing up a few historical facts in your novel is probably going to earn you a few emails or even a handful of bad reviews, but far worse is if you come off as ignorant, biased, or even racist against diverse or marginalized groups that you included in your book but didn’t know enough about. That’s where Sensitivity Readers come in, and who better to discuss the topic than Patrice Williams Marks. Not only is she a successful author and screenwriter, but she also runs her own business as a professional Sensitivity Reader. If you’re writing about groups of people that you don’t have first hand knowledge of and aren’t already familiar with the idea of using Sensitivity readers, this is a must read! I grew up for the most part, in Washington State. I was one of only three African-Americans in the entire student body. My sister, Phyllis was… Read More >
Pantster or Plotter? Let Your Characters Decide!
By: Ginger | Posted on July 5, 2019
“Plot is no more than footprints left in the snow after your characters have run by on their way to incredible destinations.” Ray Bradbury, Zen in the Art of Writing Whether you’re a ‘pantster’ or a ‘plotter’ – one of the best pieces of advice about coming up with a story is to let your characters take the lead. When it comes to writers, there are generally two breeds. There are the ‘plotters’ who carefully outline each stage of their book, sometimes right down the chapter, so they know exactly where the narrative thread is going. This is widely acknowledged as the ‘right’ way – and I’ll admit that I very rarely experience writer’s block when I’ve spent time plotting out exactly what happens on every step along the character’s journeys. However, the ‘pantster’ is the other breed of writer – who just “writes by the seat of their pants”… Read More >
How to Co-Write a Six-Book Series and Stay Friends
By: Eve Kincaid and Lily Danes | Posted on June 28, 2019
At some point in your career, you may consider the idea of writing a book or series with another author. Finding the right partner is a key element, but there are a lot of other factors to consider as well. Luckily, the co-writing powerhouse team of Eve Kincaid and Lily Danes are here to walk us through how to do it right, and not wanting to murder your writing partner by the end of it! (Hint, there may be alcohol involved) Let’s start this off with a confession. I, Eve Kincaid, volunteered to co-write an article on co-writing with my co-author, and I have no idea how to do that. (Answer: she wrote the first draft, then handed it over to me to add snarky asides vital additional information. —LD) Lily Danes and I are the co-creators of the Lost Coast Harbor series—noir-inspired contemporary romance set on the rugged Northern… Read More >
Don’t Be Afraid to Break the Rules
By: Ginger | Posted on June 21, 2019
“Learn the rules like a pro, so you can break them like an artist.” – Pablo Picasso Times have changed, and so have the rules. Now, more than ever, it’s time to shed conventions and follow what’s best for your story. A few weeks ago, after watching the third episode of the final season of Game of Thrones, which showcased the epic Battle of Winterfell, I was struck by something. To me, the remarkable thing about that episode wasn’t the battle itself – although it literally defined the word ‘epic’ – but the fact that the wags at HBO let the episode run for a whopping 82 minutes; the longest episode in the series’ history. Why is this remarkable? Because it shows how much the carefully regimented face of entertainment has changed over the past decade. Prior to streaming content from YouTube, Netflix and Amazon Prime, the only place… Read More >
Don’t Get Lost in Translation
By: Désirée Nordlund | Posted on June 14, 2019
Many authors would agree that it’s hard enough to write in the language you grew up speaking, let alone trying to do so in a second language that you learned later in life. And if your native language happens to be English, you’d probably wonder why you’d ever bother trying in the first place. But for writers whose native language is anything else, there are some definite benefits to writing and publishing in English – and some very obvious obstacles as well. Désirée Nordlund is an author who has taken this challenge head on, and we’re thrilled that she’s sharing tips and encouragement to other writers considering doing the same thing. I am one of many authors who write in English though it is not my native language. I am also one of many who gets this choice questioned — a lot. Why don’t you write in your native language? Because… Read More >
