What can writers learn by studying Sarah J. Maas?
By: Ginger | Posted on September 13, 2024
Ever wonder what makes certain authors skyrocket in popularity while others struggle to break through? Sarah J. Maas is a name on nearly every reader’s lips today, but not everyone knows she began her journey by self-publishing Throne of Glass before going the traditional publishing route and selling 38 million books worldwide. In a relatively short time, Maas has built a literary empire with her intricate worlds, complex characters, and unforgettable romances. But what’s the secret behind her meteoric rise, and what can we, as writers, learn from it? That’s exactly what Ginger sets out to explore in today’s article as he examines the key writing strategies that have propelled Maas to best-seller status. From her richly detailed world-building and compelling characters to her savvy marketing tactics and sheer persistence, there are countless lessons we can take from her path to success—lessons that can help us transform our own writing… Read More >
The Author’s AI Toolkit – Brainstorming
By: Craig | Posted on September 6, 2024
Welcome to part 3 of the Author’s AI Toolkit series. After an introduction to the series, and then a brief primer on prompting, it’s finally time to start digging into some real examples of how AI can assist you. Brainstorming is the natural place to start because that’s where most of the work for an author begins—coming up with ideas. Artificial Intelligence is fabulous at brainstorming, and for many authors, this will be the primary and most valuable use case they have for it. And for those still worried about AI stealing/borrowing/plagiarizing content, brainstorming should feel less risky, as it’s not about generating unique ideas to use verbatim but rather offering a diverse range of ideas to spark your creativity and guide your thinking in new directions. Once you’re nudged off the path you normally follow, you can discover entirely new ideas just by thinking outside the box you usually… Read More >
Grow Your Author Platform Organically on Facebook in 2024
By: Ginger | Posted on August 30, 2024
While newer social platforms like TikTok often steal the spotlight, Facebook remains the king of the hill when it comes to author engagement and audience connection. With its unique ability to foster deep, meaningful interactions and its unparalleled reach, Facebook is still a critical tool in an author’s marketing arsenal. But how can you make this platform work for you, especially when organic growth feels like an uphill battle? In today’s blog, Ginger offers actionable strategies to transform your Facebook presence from a stagnant page into a thriving community of engaged readers. Plus, he shares a treasure trove of relevant hashtags to use in your posts, helping you draw in future fans, not just the ones who have already discovered you. So read on for a quick guide on how to use your Author Page to supercharge your social game. Recently, I was asked why most of the articles I… Read More >
Elevating Your Thrillers with High-Stakes Conflict
By: Ginger | Posted on August 23, 2024
In every great adventure or thriller, there’s a moment when the heroes seem destined to fail, where the odds are so overwhelmingly against them that victory feels impossible. It’s these high-stakes moments that grip readers, keeping them on the edge of their seats, with hearts and minds racing in anticipation. But crafting such scenes isn’t just about throwing your characters into peril—it’s about creating tension that feels real and stakes that resonate deeply with your readers. In today’s blog, Ginger discusses the art of incorporating high-tension scenes into your adventure stories and thrillers. With a variety of examples pulled from popular fiction, he explores why it’s crucial to make your heroes’ success seem uncertain, yet, when achieved, retrospectively inevitable. To do this, he offers practical tips on crafting climaxes that deliver both surprise and satisfaction. The addition of these unforgettable moments will lead your readers to experience the thrill of… Read More >
Why Character Redemption Arcs Matter and How to Write Them
By: Ginger | Posted on August 16, 2024
Character redemption arcs hold a unique power in storytelling, transforming flawed or even villainous characters into figures of empathy and inspiration. But why do these arcs resonate so deeply with readers, and how can you, as an author, craft a redemption journey that leaves a lasting impact? In today’s blog, Ginger explores the significance of character redemption arcs and offers a range of techniques to help you weave them into your own work. Drawing from examples in popular fiction, Ginger illustrates what makes redemption arcs both believable and satisfying, making the process of applying them to your stories clearer and more accessible. Whether you’re looking to add emotional depth to your characters or simply create unforgettable narrative twists, understanding the “why” and mastering the “how” of character redemption arcs can transform your writing. Like millions of Americans, I’ve been glued to the hit Amazon Prime TV show The Boys. It’s… Read More >
The Importance of a Satisfying Ending
By: Ginger | Posted on August 9, 2024
As writers, we spend countless hours crafting the beginnings and middles of our stories, ensuring every plot twist and character development hooks our readers. But what about the ending? The final act of your story is more than just the conclusion—it’s the culmination of every narrative thread, every character arc, and every emotional beat you’ve woven throughout your work. It’s what your readers will remember long after they’ve closed the book. In today’s blog, Ginger demonstrates that while a well-crafted conclusion is a critical component of any successful story, getting it wrong can undermine the entire reading experience. Through a variety of examples, both successful and disappointing, he explains what goes into an ending that really resonates with readers. Understanding the importance of a satisfying conclusion can transform your storytelling, ensuring your readers are left with both a sense of fulfillment and a desire for more of your work. By… Read More >
From the Mailbox: Direct Sales Success
By: Ginger | Posted on August 2, 2024
Once in a while, a topic discussed on the blog generates more questions than usual and sharing the answers with the community would be more beneficial than simply replying directly to the author. Ginger’s recent Direct Sales series is one such example of this, where the interest in the topic has been high and some of the questions being asked are shared by many. Skipping the big online book retailers to sell directly to readers is a beefy topic, but one that is becoming more popular these days. Still, direct sales success is by no means a given, even if you can navigate your way through the complexity of the initial setup. There are other factors that go into whether it is right for you, and the questions Ginger is answering today reflect some of those concerns. I recently completed a series of blog posts outlining my experiences with direct… Read More >
Breaking Free: Why Direct Sales Might Be For You – Part Four
By: Ginger | Posted on July 26, 2024
This month we’ve been discussing the Direct Sales model of book selling, as many authors look at alternatives to the downsides that come with using the big online retailers. As we’ve mentioned, selling direct isn’t for everyone, but there is a lot of potential for those that can make it work and are willing to put in the effort at getting it all running. Ginger has been our guide throughout this journey, and in today’s blog he is wrapping up this series by sharing and analyzing the results he’s seen after his first month of experimentation. Not only does he provide some raw numbers, but he also notes a surprising result and discusses whether or not he is going to continue forward with the Direct Sales model in the future. As this is the final installment of a four-part series, I would urge you to start at the beginning (if… Read More >
Breaking Free: Why Direct Sales Might Be For You – Part Three
By: Ginger | Posted on July 19, 2024
If there’s one thing that the big online eBook stores have going for them, is that they are relatively easy for authors to get started on. Entering product information is straightforward, and things like billing and content delivery are handled automatically. Yet, there are a host of downsides that make authors hungry for alternatives, which is why Ginger has put together this series on Direct Sales. Today in part three, Ginger goes into detail about what exactly authors are giving up, and taking on, when making the decision to switch to the direct sales model – and it can be significant. Authors that want to follow this path must be prepared for a variety of technical tasks, added expenses, and a setup that can take weeks as opposed to the days or even hours that they’ve grown accustomed to. But for those that follow through, the reward at the end… Read More >
Breaking Free: Why Direct Sales Might Be For You – Part Two
By: Ginger | Posted on July 12, 2024
Last week, Ginger began a series on direct sales – the idea of selling a book directly to readers from your own website, instead of through one of the traditional online retailers. Today we continue this discussion with part two, where Ginger walks us through his personal reasons for wanting to give the direct sales route a try. Through disclosure of some of his actual historical sales numbers, he provides context that may help others decide if selling direct is right for them. These numbers will also be useful to compare against in the future, when he takes us through how well his direct sales experiment actually went. Last week, I started a series about how I’ve spent a month selling my books directly to readers on Facebook, rather than sending them to my product page on Amazon. The direct sales model isn’t for everyone though, so it will help… Read More >
