Choose an Email Marketing Service That Works for You
By: Annabeth Saryu | Posted on September 25, 2020
Most independent authors are well aware of the importance of a newsletter and the benefits of using a mailing list to handle it, but a quick google search will result in plenty of different email marketing services to choose from. Unfortunately, it’s not a one-size-fits-all sort of problem, since every author has different needs. Luckily, author Annabeth Saryu has already done a lot of research into what factors need to be considered, and she’s put it all together here to make it easier to determine how to pick the service that will work best for you. Regardless of where an author is in their career, they eventually encounter a piece of universally accepted advice: build your mailing list. Your mailing list not only consists of your most avid readers, but if cultivated properly, also includes your most dedicated customers. While many experts on author marketing stress the value of… Read More >
Cover Design Uncovered Part 4: The Finale
By: Nate | Posted on September 18, 2020
Up until this point, our four part cover design series has taken you through the steps needed to put together a basic cover. Hidden Gems cover designer Nate has gone over topics like selecting the software you’re going to use, how to develop your initial concept, and then how to start putting together your initial composition. In this final part, Nate adds the finishing touches by introducing layers, choosing colors and adding special effects. And then he wraps it all up with a bunch of useful links for those that want to continue upping their cover design game! The Composition, Revisited In the last installment, we created this composition for our PNR cover: One of the best things about creating your own covers is that you’re able to immediately change things when you decide you don’t like something. Me? I don’t much care for that plain black background… Read More >
Cover Design Uncovered Part 3: The Composition
By: Nate | Posted on September 11, 2020
Putting together a cover is more than simply finding some relevant stock images and dropping them all together on a digital canvas. And while there is an overabundance of websites that list all the rules a designer should or shouldn’t follow, not all of them are created equal. In part three of our four part cover design series, Nate goes over some basic design tips on what really needs to be focused on when composing a cover. And then in next week’s conclusion, he’ll demonstrate how to apply even more advanced effects to blend it all together into a professional looking final design. The Rules for Composition Now that we have an idea of the cover we want to make and we’ve gathered the necessary stock photos and fonts we want to use, it’s time to start our composition. Composing has lots of rules to keep in mind, and… Read More >
Cover Design Uncovered Part 2: The Concept
By: Nate | Posted on September 4, 2020
One of the biggest mistakes I see new authors make is thinking that their book cover should be completely different than anything else out there in order to “stand out”. It’s easy to see why, especially when their genre’s bestseller list is filled with covers that have many striking similarities between them. In a sea of gray, most authors long to be red—standing out from the crowd and getting all the attention. But an author is better served by saving their uniqueness for their writing rather than their cover concept, and in part two of our four part series on cover design, Nate is here to explain why. Covering the Basics So you’ve decided to design your own covers and you’ve hopefully picked out a piece of software. Now we’ll talk about the basics of a cover design, starting with needing one in the first place. As part of… Read More >
Cover Design Uncovered Part 1: Software
By: Nate | Posted on August 28, 2020
The first impression a new potential fan gets to your work is the cover of your book—and we all know how important first impressions can be. You may have the best blurb, fabulous reviews, and an amazing story, but none of that matters if you don’t have a cover that will stop the reader from scrolling and entice them to click through to the details. While a professionally designed cover usually does the trick, maybe you want to try and design something yourself? While it’s not for everyone, if you have the time and interest to devote to it, you may be able to design something great for a fraction of the cost—you just have to know how. That’s why our resident expert Nate has put together this four part series on cover design, covering everything you need to know. So grab your stock images and let’s get started! We’ve… Read More >
Taking Stock of Stock Photos
By: Nate | Posted on August 21, 2020
As a prelude to an upcoming cover design series that Nate will be posting soon, he first wanted to touch on the basics of using stock photos. Unless you’re doing original artwork you’ll be using stock photos, which means you need to understand the rules around them. Issues like photo licenses, model releases and usage agreements can all be a bit confusing, so the goal today is to shed a bit of light on how it all works. Taking Stock Stock photos are our main source of cover art, and the vast majority of us are buying stock from a reputable source. The best site to use is totally subjective and beyond the scope of this post, but any reputable site will work. Using a reputable stock site is important for a couple of reasons. First, they’re doing their diligence when it comes to photo ownership and model releases. For… Read More >
Increase Book Sales with In-house Promotions
By: Erin Wright | Posted on August 14, 2020
One of the things that sets wide storefronts apart from Amazon is the hand-curated element to their sales. Unlike Amazon, where your placement in the store depends on how much you’re willing to spend on AMS ads, the promotion of books on all the other online storefronts is handled in a completely different way. Author and going-wide expert Erin Wright explains how to increase your book sales by getting featured in these in-house promotions. Here’s a run down of what you need to know for each of the major wide storefronts. GooglePlay GooglePlay is the easiest storefront to cover: They don’t do in-house promos, period. The books that are shown to a customer are 100% driven by algorithms. If I pull up https://play.google.com, I’ll see a very different storefront than when you pull up the same URL. This means that more than any other wide storefront, it’s very important that… Read More >
One Method to Beat Writer’s Block
By: Edita A. Petrick | Posted on August 7, 2020
Last week, Ginger wrote about some of the things that prevent an author from writing, and how to fix them. But sometimes, even the most disciplined of us find that we just can’t put words to paper, even with those tips. Often it can be due to some sort of stress or change in your life, but no matter how hard you stare at that blank sheet and want to write, you just can’t force it to happen. In severe cases of writer’s block like that, when you seem to have temporarily lost your voice – your ability to come up with your own words and lay them out coherently – you may need to start right back at square one. It’s almost as if you’ve forgotten how, and need to be re-trained. Well, today’s guest blogger, Edita Anne Petrick, may have just the way to do that. To be… Read More >
The Secret to Daily Word Counts – The Path of Least Resistance
By: Ginger | Posted on July 31, 2020
If the old saying that “a writer writes” is true, why do so many authors find it difficult to keep the words flowing? Ginger has some thoughts on that, and shares some tips for authors who are serious about turning self-publishing into a career – or who already are, but just want to become more productive. The points below all ring true to me, particularly the second one as that was what led me to a corporate job and away from writing for many years (although in my case, it was more my own logical mind that talked me out of writing rather than anyone else – but the solution was the same.) So if you’re looking for a few tips on increasing your daily word count and finishing your books, read on! During all my blog posts about marketing, advertising, and promoting your books, I hope one thing has… Read More >
Does genre matter? Writing something different may teach you something new.
By: J.E. Rowney | Posted on July 24, 2020
If you’re like most authors, you’ve likely picked a genre that you know or like the best and embraced it, rarely (if ever) writing outside of it for a variety of reasons. Perhaps it’s because nothing else interests you, or because you’re afraid that your fans are only interested in reading that type of story from you. But as guest post author J.E. Rowney points out, there is a lot to be learned from stepping outside your comfort zone. Even if it’s just as a small writing experiment instead of a full blown novel, spending time in an unfamiliar genre can make you a stronger writer even when you return back to the familiar. As my readers will know, I write in the chick-lit or women’s fiction genre. My books focus on friendships and relationships. These are the things that interest me. They are what I want to read about,… Read More >
