Using Facebook Ad Rules
By: Ginger | Posted on April 19, 2024
If you’ve ever wondered why some of your carefully crafted Facebook ads seem to rarely get shown, while others are capturing all the spotlight, you’re not alone. The ad giant’s algorithms are perplexing, and often leave authors both puzzled and frustrated as they struggle to promote their books. That’s why today, Ginger is diving into some of the reasons why not all of our ads are treated equally and what might be happening behind the scenes to cause this apparent imbalance. Fortunately, he’s also giving us some ideas on how to level the playing field. One of the most powerful tools to make strategic adjustments to your ads is Facebook ad Rules, but very few authors are even aware that these Rules exist, much less what they’re used for. Yet by tweaking them, you can transform the way you manage your campaigns, giving you greater control over which ads are… Read More >
Understanding the “Learning” Phases of Facebook Ads
By: Ginger | Posted on April 12, 2024
Maintaining a robust marketing and advertising strategy has become as crucial as writing a great book, and for many authors, Facebook remains the go-to platform for advertising. However, the complexity of Facebook’s ad interface can baffle even those who understand the basics of setting up an ad, especially when they find their ad in the “Learning” or “Learning Limited” state. Knowing how to optimize ads and take action when campaigns underperform is essential for campaign success. The “Learning” and “Learning Limited” phases indicate your ad’s performance and optimization stages, sometimes requiring action. Today, Ginger will explain what those terms mean, what actions to take when you encounter them, and how to optimize your ad campaigns to enhance visibility and achieve better results. Over the course of the last few years, the path to successful self-publishing has changed. Many authors used to find success simply by writing great books with a… Read More >
A Guide to Using A+ Content
By: Ginger | Posted on April 5, 2024
Last week, Ginger discussed Amazon’s A+ Content and how it can amplify the conversion rate of visitors to your product page into buyers of your book. This time he’s going deeper, with a more tactical discussion of using A+ Content to elevate the visual and textual presentation of your book. Through practical examples, Ginger demonstrates the variety of available modules and how they can be used to go beyond the standard book description and provide a richer, more engaging experience for potential readers. From compelling text modules that highlight key selling points and author insights to visually striking image options and interactive features, A+ Content serves as your palette to paint a more enticing picture of your work. In a marketplace where differentiation is key, leveraging these tools can be the decisive factor in making a sale and earning yourself a lifelong fan of your work. Last week, I wrote… Read More >
Amplify Your Conversion Rate With KDP’s A+ Content
By: Ginger | Posted on March 29, 2024
Self-publishing is no longer the disruptive newcomer fighting for recognition, but has matured into a viable alternative to traditional publishing. One sign of this is the fact that powerful marketing tools once reserved for the big names in the industry are now available to self-publishers as well, such as Amazon’s A+ Content section. This powerful tool allows authors to enhance their book’s product page with rich media elements, improving the professional appearance and, hopefully, the conversion rate of visitors into paying customers. Today, Ginger explores the nuances of A+ Content, providing insights and guidance on how authors can leverage this feature to amplify their book’s appeal and sales potential in a marketplace that’s more challenging than ever. In barely more than a decade, self-publishing has transformed itself from an industry-disrupting new innovation into a well-established, mature marketplace – and the “gold rush” that many early authors enjoyed is definitely over…. Read More >
Can You Use AI To Become a “Plotter”?
By: Ginger | Posted on March 22, 2024
Some authors like to plot out their novels before they start writing, and others like to fly by the seat of their pants, letting the characters direct the story as they go. However, it’s not always so black and white, with some author’s taking a more hybrid approach, and others switching from plotter to pantser depending on the project. Yet for authors who aren’t opposed to using AI for a bit of assistance in their planning process, it’s never been easier to be a plotter. As Ginger lays out in today’s blog (with some great examples), AI can not only help guide you through the plotting process of whatever genre or style of book you are writing, but it can even do so using the story structure you want your book to follow. So whether you’re using ChatGPT, Claude, Gemini, or something else, plotting has never been easier! Traditionally, there… Read More >
Can the Hugo Awards Recover Their Credibility?
By: Ginger | Posted on March 15, 2024
For science fiction and fantasy authors, winning a Hugo Award signifies the pinnacle of achievement in the genre, a distinction historically bestowed upon literary giants such as Isaac Asimov, Ursula K. Le Guin, and Ray Bradbury. However, recent controversies involving allegations of bias, censorship, and manipulation in the voting process have tarnished the Hugo Awards’ credibility. Today, Ginger discusses the storied history of the Hugo Awards, tracing their evolution from their inception in 1953 through the genre’s golden ages, and confronting the present-day challenges that threaten their esteemed status. He examines the complex dynamics within the Hugo Awards and the debates these controversies have ignited among authors and fans, and considers the potential for the Hugos to reclaim their role as the definitive standard of excellence in science fiction and fantasy literature. If you’re a fan of science fiction or fantasy, you’ve undoubtedly heard of The Hugo Awards. Presented at… Read More >
The Author’s AI Toolkit – An Ongoing Series
By: Craig | Posted on March 8, 2024
After exploding into public awareness about a year ago, generative AI seems to be all anyone is talking about these days. First it was simply a really cool “chatbot” idea that seemed like a fun distraction and a way to get some quick answers versus having to do a traditional web search. Quickly, though, it became a looming threat hanging over virtually every industry, just waiting to take our jobs. But for authors, there is more of an opportunity to make our jobs easier than there is a chance we’ll lose them completely. AI can be used as a tool in a variety of ways to do just that, and for this reason, I’m launching a series of articles on this very topic starting with this first of the series. It’s no secret that I’ve been enthusiastic about Artificial Intelligence (AI) since I first discovered ChatGPT about a year ago…. Read More >
Exploring the Potential of Non-linear Storytelling
By: Ginger | Posted on March 1, 2024
Navigating the world of storytelling can sometimes lead us to question the rigidity of traditional narrative structures recently discussed on this blog. Not all stories fit neatly within those conventional frameworks, yet they can still captivate and resonate with audiences. One intriguing approach to this challenge is non-linear storytelling, where the sequence of events is intentionally shuffled, defying the expected chronological order. This technique has found a place in both popular literature and blockbuster films, albeit with mixed success. Adopting a non-linear timeline can be highly effective in some instances, but it also carries the risk of confusing the audience or disrupting the natural flow of the narrative. In today’s post, Ginger guides us through the nuances of non-linear storytelling to help us master this approach. He outlines the potential pitfalls and shares examples where this powerful storytelling technique can achieve maximum impact. By learning how and when to weave… Read More >
Has the Craft of Writing Improved?
By: Ginger | Posted on February 23, 2024
While some people believe the classics were the pinnacle of storytelling, this way of thinking overlooks how much writing has transformed and adapted over time to become more accessible, diverse, and better able to mirror our complex world. Just as visual art evolved from the simplicity of cave paintings to the sophistication of the Renaissance, the craft of writing has transformed in a similar way, adapting to new eras and technologies. That’s why today, Ginger is diving into the evolution of storytelling, celebrating the leaps from stone tablets to e-books and highlighting how these advances have made literature richer and more inclusive. It’s a journey through the past, present, and future of writing, proving that while the classics will always hold a special place in our hearts, the stories being written today are just as worthy of admiration. I studied History and English Literature at a Cambridge-founded university, and as… Read More >
Which Story Structure Works Best for YOUR Novel?
By: Ginger | Posted on February 16, 2024
Last week, Ginger examined a number of story structures in-depth, exploring the frameworks behind some of the most captivating tales in literature and cinema. It was a useful primer on why story structures are important, and provided great detail on a few of the most popular ones. Yet there still may be some question as to how to choose the structure that best fits your own story, or is most suited to the type of author you are. After all, a Tolkienesque epic and a spicy romance novel aren’t built the same way—nor should they be. In today’s blog, Ginger focuses more on the suitability of these story structures across different genres and writing styles. Storytelling is as varied as the human imagination, and not every structure will suit every narrative or writer. From epic fantasies and adventure tales to serialized television and dark comedies, each structure offers unique advantages… Read More >
