How To Write Killer Marketing Copy for your Books
By: Ginger | Posted on October 31, 2025
Regardless of your skills as an author, writing effective marketing copy is another skillset entirely. For indie authors, short-form copy isn’t just a marketing extra anymore, it’s an essential part of getting noticed and selling copies. Every word in your ad headline, email subject line, or BookTok caption fights for attention, and when done right, those words can make a reader stop scrolling, click through, and ultimately buy. But writing that kind of tight, high-impact copy requires shifting your mindset from storyteller to strategist. In this week’s post, Ginger breaks down exactly how authors can master that shift. As he explains, the goal of marketing copy isn’t to sell the book, it’s to sell the next click. From dissecting the anatomy of great taglines to understanding each platform’s character limits, Ginger takes us far beyond generic “copywriting tips.” This is a hands-on, author-specific guide to writing punchy, persuasive lines that… Read More >
Tips for Writing the Perfect Book Blurb
By: Ginger | Posted on October 24, 2025
For many authors, writing a book blurb feels harder than writing the book itself. Condensing 60,000 words into just a few paragraphs that actually sell the story is one of the toughest challenges in self-publishing. That’s because a blurb isn’t just a summary, it’s sales copy. It has to tease, entice, and convince a distracted shopper to click the buy button. That’s why this week, Ginger is breaking down exactly how to turn your book description from forgettable to irresistible. From mastering brevity and shaping your blurb like a miniature story arc to choosing power words that spark emotion and curiosity, Ginger’s process is designed to create blurbs that convert. You’ll learn how to research your genre’s conventions, apply proven frameworks, and even test your copy for performance. By combining instinct with strategy, you can turn your book’s description into your most persuasive marketing tool. Over the years, I’ve worked… Read More >
Is Optimism the New Black?
By: Ginger | Posted on October 17, 2025
In this week’s blog, we’re stepping back from the usual focus on writing tactics and marketing tips to explore the emotional current running through today’s stories. Over the past few years, there’s been a clear shift away from the dark, brooding tone that dominated popular culture in the early 2000s toward a more optimistic view. From Superman’s warmth to a lighter, more playful Bond, audiences are beginning to favor heroes who face challenges with heart instead of cynicism. As Ginger argues below, this change reflects a world that’s grown weary of grit and craves something that feels good again. For self-published authors, that shift isn’t just an observation but an opportunity. Readers are hungry for stories that lift them up, and tone may be the most powerful way to deliver that experience. Whether you write romance, fantasy, or thrillers, Ginger’s look at this cultural turning point shows how weaving hope,… Read More >
Use Retconning to Fix Your Series Without Losing Readers
By: Ginger | Posted on October 10, 2025
Every author dreams of crafting a flawless, seamless series, but reality often has other plans. When you’re deep into a long-running story, inconsistencies happen: forgotten side characters, contradictory timelines, or plot twists that don’t age well with later books. That’s where retconning comes in. Rather than rewriting history, a smart retcon lets you reshape mistakes into meaningful story arcs that feel intentional and even strengthen your worldbuilding. In today’s blog, Ginger explores how authors can use retconning to repair, refresh, and even reinvent their series while keeping readers engaged. Drawing from pop culture, literature, and his own experience, he shows how to fix past errors gracefully, turn inconsistencies into new layers of intrigue, and use the flexibility of self-publishing to your advantage. If you’ve ever looked back at an early book and wished you could tweak the past without breaking the present, this article is for you. In the world… Read More >
Should Self-Published Authors Trust AI to Edit Their Manuscript?
By: Ginger | Posted on October 3, 2025
For many authors, the question of whether to use AI to edit their manuscripts goes beyond convenience or cost and touches on bigger, more ethical concerns. Does leaning on AI undermine the craft of writing? Does it take work away from human editors who depend on those jobs? And can a tool built on machine learning ever be trusted with something as personal as your story? If you’ve wrestled with these anxieties, you’re not alone. This debate isn’t just technical, it’s deeply tied to the values and identity of the author community. Still, it’s easy to see why the question keeps coming up. Editing is one of the most time-consuming and expensive parts of publishing, and AI tools promise quick, affordable help with everything from proofreading to stylistic polish. Yet even if they prove useful, they aren’t a one-size-fits-all solution. That’s why Ginger is breaking it all down in today’s… Read More >
