Why Has Romantasy Become the Hottest Genre?
By: Ginger | Posted on November 28, 2025
Fantasy might be full of dragons, quests, and enchanted kingdoms, but the hottest thing in publishing right now is something far more specific. Romantasy has exploded into a global phenomenon, reshaping bestseller lists, driving profits, and turning unknown authors into household names. If you have been following this trend and wondering whether it is worth paying attention to, the numbers alone might surprise you. This week, Ginger breaks down why this fusion of magic and romance has taken over the market and why readers cannot seem to get enough of it. He takes us through who is driving the demand, which tropes dominate the genre, how social media has supercharged its rise, and the strategic choices that help authors stand out in an increasingly crowded space. From worldbuilding and character chemistry to marketing, pricing, and platform building, this article explores the opportunities and challenges romantasy offers so you can decide… Read More >
Should You Write Seasonal Fiction?
By: Ginger | Posted on November 21, 2025
Every year, Halloween romances surge, Christmas novels take over the charts, and familiar holiday titles rise from the dead to dominate sales again during their season. If you’re an author watching this from the sidelines, it’s natural to wonder whether jumping into the seasonal market could boost your own visibility and income. There are real opportunities in publishing holiday-themed books, but the picture is far more complicated than many writers expect. On the pro side, you have predictable buying patterns, genre flexibility, and the potential for annual evergreen sales. On the con side, you face narrow sales windows, intense competition, and the financial risks that come with relying on a single holiday title. In today’s blog, Ginger breaks down both the advantages and the challenges of seasonal fiction, then shares practical strategies to help authors who want to explore holiday releases do so in a balanced and sustainable way. It’s… Read More >
This Simple Fix Can Double Your Direct Sales
By: Ginger | Posted on November 14, 2025
More and more authors are taking control of their careers by selling books directly to readers. For many, it’s both exciting and liberating, but it can also feel overwhelming. Even after you’ve built your store, created your landing page, and started running ads, you may find the numbers just aren’t adding up. Visitors click through, but sales don’t follow. Often, the problem isn’t your copy, cover, or price. It’s something far simpler that most authors never think about. In this week’s post, Ginger reveals one of the biggest hidden obstacles to successful direct sales, and what you can do about it. Slow-loading pages can derail your sales before a potential reader even sees your offer, with every second of delay leading to a steep drop in conversions. The good news is that once you know how to test your site’s speed and pinpoint the issues, the fix is simple. This… Read More >
Tips for Writing Time Travel into Your Novels
By: Ginger | Posted on November 7, 2025
Few story devices have captivated readers and writers quite like time travel. It’s a concept that lets authors rewrite history, explore alternate futures, and question the very nature of fate and consequence. But whether you’re writing sci-fi, romance, or historical adventure, there are certain “rules” of time travel that need to be defined to keep your story from crossing the line between “believably unbelievable” and simply “unbelievable.” In today’s article, Ginger is helping us master the art of writing time travel by exploring the core models most often used in books and movies and how they can be adapted for your own stories in consistent, engaging ways. You can play with paradoxes, experiment with immutable, mutable, or branching timelines, or use time itself as a lens for character growth and emotional depth. When used well, time travel fiction can transform any story, regardless of genre, into something unforgettable. In a… Read More >
