The Craft of Writing Behind Unforgettable Books
By: Ginger | Posted on December 26, 2025
Anyone can learn the basic mechanics of self publishing. It’s a fairly straightforward process to format a manuscript, upload it to an eBook storefront, and even run ads. Yet simply following those steps does not guarantee success, or that readers will stay up late turning pages because they can’t put your story down. The reason is simple. There is a fundamental difference between the process of publishing a book and the craft of actually writing one. Without mastery of that craft, you can spend years producing books that are perfectly adequate and completely forgettable. That’s why in today’s blog, Ginger attempts to bridge the gap between knowing how to publish and knowing how to write a book that truly works. Drawing on personal experience, hard-earned lessons, and specific techniques used by bestselling authors, he breaks down the craft of writing in practical, usable ways. From emotional engineering and scene structure… Read More >
Could Shorter Paperbacks Entice Male Readers Back to Fiction?
By: Ginger | Posted on December 19, 2025
Authors often worry about how to find new readers, yet one of the largest overlooked markets is sitting right in front of us. While women are driving the modern fiction industry, fueling viral online communities, and burning through books at impressive speed, male readers are quietly walking away. Instead, many are choosing entertainment that offers a faster payoff, such as movies, video games, or more hands-on hobbies. In today’s blog, Ginger examines why male readership is shrinking and how the ever-growing length of contemporary fiction might be partly to blame. With books becoming longer and more demanding to finish, many men are simply unwilling to invest weeks into a single title. The answer may be shorter, punchier stories and serialized fiction that respect a reader’s time while still delivering a complete and satisfying experience. If modern novels are pushing men out, writing stories men can actually finish may be one… Read More >
Stop Selling Your Book and Start Building Connections
By: Ginger | Posted on December 12, 2025
The advice to use social media to sell more books is common, but what is often missing is the advice on how to do it. Simply opening accounts, making posts, and hoping the algorithm blesses us rarely results in sales. Instead, it often leads to even more posting with little to show for it, and engagement still remains flat. It can feel like shouting into the void while everyone else seems to be succeeding with ease. The truth is, there may not be anything wrong with your books. You might simply be talking about them the wrong way. In today’s blog, Ginger offers some of that missing guidance by showing how to stop pushing your book at readers and instead pull them toward you by speaking to what they value. When you understand your ideal reader and aim to give them what they want, you spark curiosity rather than beg… Read More >
Writing for the Highly Profitable Christmas Romance Market
By: Ginger | Posted on December 5, 2025
Every year, Christmas romance returns to the charts and dominates the digital shelves, largely because readers can never get enough of cozy atmospheres, festive tropes, and heartwarming endings. It has become one of the most profitable and reliable niches in the industry, which is why so many authors return to it year after year. In today’s blog, Ginger breaks down what sells, what readers expect, and how to position a Christmas romance so it performs during the biggest book-buying season of the year. Whether you write sweet romance, full-on steam, or small-town cozy charm, this guide offers practical advice on covers, tropes, subgenres, and the creative choices that turn a seasonal idea into a lasting, income-producing book. Before you start drafting your own Christmas romance, take a moment to learn what makes this niche so powerful. Tis the season! For some of us, it’s the season of maxing out our… Read More >
