Should You Write Seasonal Fiction?
By: Ginger | Posted on November 21, 2025
Every year, Halloween romances surge, Christmas novels take over the charts, and familiar holiday titles rise from the dead to dominate sales again during their season. If you’re an author watching this from the sidelines, it’s natural to wonder whether jumping into the seasonal market could boost your own visibility and income. There are real opportunities in publishing holiday-themed books, but the picture is far more complicated than many writers expect. On the pro side, you have predictable buying patterns, genre flexibility, and the potential for annual evergreen sales. On the con side, you face narrow sales windows, intense competition, and the financial risks that come with relying on a single holiday title. In today’s blog, Ginger breaks down both the advantages and the challenges of seasonal fiction, then shares practical strategies to help authors who want to explore holiday releases do so in a balanced and sustainable way. It’s… Read More >
This Simple Fix Can Double Your Direct Sales
By: Ginger | Posted on November 14, 2025
More and more authors are taking control of their careers by selling books directly to readers. For many, it’s both exciting and liberating, but it can also feel overwhelming. Even after you’ve built your store, created your landing page, and started running ads, you may find the numbers just aren’t adding up. Visitors click through, but sales don’t follow. Often, the problem isn’t your copy, cover, or price. It’s something far simpler that most authors never think about. In this week’s post, Ginger reveals one of the biggest hidden obstacles to successful direct sales, and what you can do about it. Slow-loading pages can derail your sales before a potential reader even sees your offer, with every second of delay leading to a steep drop in conversions. The good news is that once you know how to test your site’s speed and pinpoint the issues, the fix is simple. This… Read More >
How To Write Killer Marketing Copy for your Books
By: Ginger | Posted on October 31, 2025
Regardless of your skills as an author, writing effective marketing copy is another skillset entirely. For indie authors, short-form copy isn’t just a marketing extra anymore, it’s an essential part of getting noticed and selling copies. Every word in your ad headline, email subject line, or BookTok caption fights for attention, and when done right, those words can make a reader stop scrolling, click through, and ultimately buy. But writing that kind of tight, high-impact copy requires shifting your mindset from storyteller to strategist. In this week’s post, Ginger breaks down exactly how authors can master that shift. As he explains, the goal of marketing copy isn’t to sell the book, it’s to sell the next click. From dissecting the anatomy of great taglines to understanding each platform’s character limits, Ginger takes us far beyond generic “copywriting tips.” This is a hands-on, author-specific guide to writing punchy, persuasive lines that… Read More >
Tips for Writing the Perfect Book Blurb
By: Ginger | Posted on October 24, 2025
For many authors, writing a book blurb feels harder than writing the book itself. Condensing 60,000 words into just a few paragraphs that actually sell the story is one of the toughest challenges in self-publishing. That’s because a blurb isn’t just a summary, it’s sales copy. It has to tease, entice, and convince a distracted shopper to click the buy button. That’s why this week, Ginger is breaking down exactly how to turn your book description from forgettable to irresistible. From mastering brevity and shaping your blurb like a miniature story arc to choosing power words that spark emotion and curiosity, Ginger’s process is designed to create blurbs that convert. You’ll learn how to research your genre’s conventions, apply proven frameworks, and even test your copy for performance. By combining instinct with strategy, you can turn your book’s description into your most persuasive marketing tool. Over the years, I’ve worked… Read More >
How to Make More Money Selling Fewer Books
By: Ginger | Posted on August 1, 2025
For most self-published authors, success is measured in sales volume. But what if you could make more money by selling fewer books? That’s one of the surprising benefits of selling your books directly to readers instead of relying solely on the big online retailers. With higher profit margins, instant payouts, and a more personal connection to your audience, direct sales offer a path that can be both financially smart and deeply satisfying. As Ginger explains, this isn’t about abandoning the big eBook stores altogether, but about recognizing how direct sales can work better for certain types of authors, especially those with small but loyal followings. Whether you’re tired of chasing algorithms or simply want more control over your writing career, there’s real power in learning how to earn more from less. Back in May, we welcomed writer and actor Lauren Carter Reilly to the Fully Booked podcast and discussed her… Read More >
Build a Book Sales Funnel That Converts
By: Ginger | Posted on May 9, 2025
Building a successful book sales funnel is not just about clever ads or a polished website. It’s about guiding your readers from curiosity to purchase in a smooth, reliable way. If you’re selling eBooks directly to readers, even small issues like a slow-loading page or a confusing checkout can cause them to drop off before they buy. In today’s blog, Ginger breaks down how to build a book sales funnel that truly converts. Drawing from his own direct sales experience and use of a variety of tools, he shares tips on writing effective Facebook ads, optimizing landing pages, and streamlining your checkout process. Any author looking to create a reliable sales funnel that leads readers straight from interest to purchase will find this guide indispensable. The fundamental goal of storytelling is to take your readers on a journey, leading them on a path that makes them feel one initial emotion,… Read More >
Are Cost Cap Ads Key to Direct Sales Success?
By: Ginger | Posted on April 18, 2025
While direct sales can be a game-changer for authors with a solid series or bundle to offer, the cost of running standard Facebook ads can make turning a profit a real challenge. Even for marketing-savvy writers, the learning phase, where Facebook figures out who’s most likely to buy, can set your ad budget on fire before you see a single sale. But there’s a rarely used strategy that might just change the game for authors selling direct. In today’s blog, Ginger breaks down Facebook’s Cost Cap setting, a powerful but underused tool that lets you control how much you’re willing to spend per sale. When used correctly, it can help you start running profitable ads from day one, and find your ideal readers before your budget runs dry. So, if you’ve read any of my previous articles on the topic, you should know by now that I’m an evangelical when… Read More >
You’re Not Just a Writer—You’re a Business Owner
By: Ginger | Posted on March 28, 2025
Most authors just want to tell stories, not crunch numbers. But in the world of self-publishing, writing a great book is only half the equation. The other, less glamorous (but equally vital) part is knowing how to track what’s working and what isn’t. That means thinking like a business owner. And every successful business runs on data. That’s why today, Ginger is going through the steps needed to turn your sporadic writing side hustle into a more sustainable, full-time income. By tracking key metrics like word count, book performance and marketing results, you’ll gain the insight needed to make smarter decisions. Once you start acting on those knowledge, you’ll find it easier to grow your audience, boost your sales, and ultimately stop leaving your publishing success up to chance. I’ve mentioned before how I’ve wanted to be a writer since I was 9-years-old—but even back then, I had more of… Read More >
The One AI Use Writers Won’t Hate
By: Ginger | Posted on March 21, 2025
The soul of being an author is writing books—and no machine, no matter how advanced, will ever truly replicate that. But just because we don’t want AI handling our plot twists doesn’t mean it can’t serve us in other ways. In fact, when it comes to one of the biggest bottlenecks self-published authors face in selling more books, AI might actually be the perfect secret weapon. As Ginger points out in today’s blog, writing may be our passion, but publishing is a business. And buried in that business is a mountain of data—ad results, sales numbers, conversion rates—that most authors don’t have the time (or desire) to sift through. But AI was built to make sense of messy data, and in Ginger’s case, it helped diagnose the issues with his ads and pull him out of a recent slump. So if you’d like to stop crunching numbers and get back… Read More >
The Key to Selling Books: Find Your Hook
By: Ginger | Posted on March 14, 2025
If you want to sell more books, you need a hook that stops readers in their tracks. With thousands of new titles flooding the market every day, your book needs a way to stand out. A strong hook is what keeps readers from scrolling past your title and onto the next, as it compels them to stop and find out more! In today’s blog, Ginger breaks down what makes a killer book hook, how to identify yours, and why some of the most successful self-published books of all time owe their rise to a single, unforgettable concept. He’s sharing actionable tips to help you distill your book’s premise into a gripping one-liner that grabs attention, strengthens your marketing, and ensures your story doesn’t disappear into the void. A few months ago I wrote a blog post called “the only four ways to sell books” and I wanted to revisit one… Read More >
