When to Split Your Novel into Multiple Books
By: Ginger | Posted on March 6, 2026
For many genres, shorter and tighter books perform better in today’s distracted market than a single massive novel. But if you’re already sitting on a 200,000 word manuscript that feels impossible to shorten, what are your options? What seems like a problem at first glance may actually be a hidden opportunity. In this week’s blog, Ginger shares how he split a 260,000 word draft into two separate books and why that decision led to a stronger story, a faster publishing timeline, and better reader response. From identifying natural structural break points to ensuring each installment delivers real narrative closure, he walks us through the practical and psychological factors that need to be considered. In many cases, turning one massive project into multiple satisfying novels is not just viable, it’s the smarter move. In my previous posts, I’ve discussed the surprising power of shorter fiction in today’s market. Readers are busy,… Read More >
Attention Spans Are Changing Modern Storytelling
By: Ginger | Posted on February 20, 2026
Writers have always shaped their stories around the realities of their audience, but those realities have changed over time. Gone are the days when books were the only form of home entertainment. Modern audiences face more competition for their attention than ever before. Even streaming services have begun to adapt, encouraging screenwriters to repeat key plot points as a way to combat viewer distraction. Like it or not, modern storytelling must adapt to survive. In today’s blog, Ginger helps make sense of it all by tracing the evolution of attention, pacing, dialogue, and book length over the past two centuries, and what those shifts mean for self-published authors right now. From the rise of romantasy to the disappearance of many male readers, the modern market offers both challenges and opportunities. By understanding how storytelling has changed and why, authors can make smarter choices about structure, length, and audience, and craft… Read More >
Why I Love Morally Grey Characters Who Choose Right
By: Ginger | Posted on February 6, 2026
Some of the most unforgettable characters in fiction are not shining heroes or irredeemable villains, but the ones who live in the uncomfortable space between. The morally grey character who stumbles, compromises, and flirts with darkness before finally choosing to do the right thing often leaves the deepest mark on readers. These characters resonate because their failures feel human and their redemptive moments feel earned. In today’s blog, Ginger looks at why readers never seem to tire of watching flawed characters rise to the occasion when it matters most, and why authors return to this arc again and again as a powerful storytelling tool. Using familiar examples, he explores how to build genuine moral ambiguity, ground questionable choices in understandable motivations, and craft redemptive decisions that feel costly, intentional, and true to the character. By examining what these moments reveal about choice, consequence, and growth, it becomes clear why morally… Read More >
The Two Reasons Stories Matter
By: Ginger | Posted on January 23, 2026
Most writers never stop to ask why they write fiction in the first place. We just sit down, open a document, and start moving imaginary people through imaginary worlds that somehow feel deeply personal. In this week’s blog, Ginger looks for the answer to why we do this and discovers there are really only two. And as it turns out, the same reasons we write stories are the same reasons people love to read them. It’s a battle between control and experience. The urge to shape outcomes and the need to relive emotion in a safe space. As Ginger explains, writing can be a form of power, a way to fix what life refused to fix, but it can also be a way to walk back through pain with the comfort of knowing the story eventually ends. When these two impulses meet, something powerful happens for both author and reader…. Read More >
How to Write Books With Film Potential
By: Ginger | Posted on January 16, 2026
The explosive success of Freida McFadden’s The Housemaid proves that indie authors are no longer on the outside looking in when it comes to film and television adaptations, and that the gap between a manuscript and a movie deal has become far smaller than many writers realize. After years of self-publishing, McFadden saw one of her stories become a major theatrical hit in almost record time, and understanding how that happened is essential for anyone hoping to follow a similar path. From its high-concept hook to its cinematic structure and visual storytelling, Ginger breaks down what gave this story such strong film potential, not just as inspiration, but as strategy. If you’re an indie author wondering how to write stories that go beyond the page, attract larger audiences, and potentially catch Hollywood’s eye, this article serves as a practical blueprint for applying Freida McFadden’s lessons to your own work. About… Read More >
10 Pulp Fiction Secrets Every Indie Author Should Steal
By: Ginger | Posted on January 9, 2026
These days, writers have to contend with readers whose attention spans have been shaped by endless entertainment options, with something new always just a swipe away. If a book fails to grab hold from page one and maintain that momentum, readers are far more likely to put it down and move on. But this challenge is nothing new. The original pulp fiction authors faced the same problem, needing to keep readers hooked long enough to buy the next issue. In the process, they became masters of pace, tension, and irresistible storytelling. In this article, Ginger breaks down the techniques worth stealing, showing how indie authors can apply them today to turn their own books into true page-turners. A few months ago, Craig and I recorded an episode of the Hidden Gems Books podcast called “Return of Pocket-Sized Adventure Fiction” and I can’t stop thinking about it. Returning guest Terrance Layhew… Read More >
How and When to Use Humor in Your Writing
By: Ginger | Posted on January 2, 2026
Humor is one of the most powerful tools a writer can use, yet it is also one of the most misunderstood. Many authors assume being funny requires a natural gift or stand-up-level wit, so they either avoid humor entirely or force jokes that fall flat. In reality, adding a bit of levity can significantly increase the effectiveness of your book by creating a stronger bond with readers and making your story far more memorable. In today’s article, Ginger goes into detail as to why humor works in the first place, where it belongs in your writing, and how any author can learn to use it effectively without turning their novel into a comedy. From subtle character quirks to well-timed irony and exaggeration, humor can strengthen a story rather than undermine it. Regardless of genre, a few well-placed laughs may be the missing ingredient that makes readers remember your book and… Read More >
The Craft of Writing Behind Unforgettable Books
By: Ginger | Posted on December 26, 2025
Anyone can learn the basic mechanics of self publishing. It’s a fairly straightforward process to format a manuscript, upload it to an eBook storefront, and even run ads. Yet simply following those steps does not guarantee success, or that readers will stay up late turning pages because they can’t put your story down. The reason is simple. There is a fundamental difference between the process of publishing a book and the craft of actually writing one. Without mastery of that craft, you can spend years producing books that are perfectly adequate and completely forgettable. That’s why in today’s blog, Ginger attempts to bridge the gap between knowing how to publish and knowing how to write a book that truly works. Drawing on personal experience, hard-earned lessons, and specific techniques used by bestselling authors, he breaks down the craft of writing in practical, usable ways. From emotional engineering and scene structure… Read More >
Writing for the Highly Profitable Christmas Romance Market
By: Ginger | Posted on December 5, 2025
Every year, Christmas romance returns to the charts and dominates the digital shelves, largely because readers can never get enough of cozy atmospheres, festive tropes, and heartwarming endings. It has become one of the most profitable and reliable niches in the industry, which is why so many authors return to it year after year. In today’s blog, Ginger breaks down what sells, what readers expect, and how to position a Christmas romance so it performs during the biggest book-buying season of the year. Whether you write sweet romance, full-on steam, or small-town cozy charm, this guide offers practical advice on covers, tropes, subgenres, and the creative choices that turn a seasonal idea into a lasting, income-producing book. Before you start drafting your own Christmas romance, take a moment to learn what makes this niche so powerful. Tis the season! For some of us, it’s the season of maxing out our… Read More >
Why Has Romantasy Become the Hottest Genre?
By: Ginger | Posted on November 28, 2025
Fantasy might be full of dragons, quests, and enchanted kingdoms, but the hottest thing in publishing right now is something far more specific. Romantasy has exploded into a global phenomenon, reshaping bestseller lists, driving profits, and turning unknown authors into household names. If you have been following this trend and wondering whether it is worth paying attention to, the numbers alone might surprise you. This week, Ginger breaks down why this fusion of magic and romance has taken over the market and why readers cannot seem to get enough of it. He takes us through who is driving the demand, which tropes dominate the genre, how social media has supercharged its rise, and the strategic choices that help authors stand out in an increasingly crowded space. From worldbuilding and character chemistry to marketing, pricing, and platform building, this article explores the opportunities and challenges romantasy offers so you can decide… Read More >
