Major Court Ruling Opens New Path for Mobile eBook Sales
By: Ginger | Posted on May 16, 2025
Trying to entice readers to buy more of your books through their mobile devices has been unnecessarily cumbersome for a long time, but we’re finally seeing a ray of hope. The battle between Epic Games and Apple has shaken the digital landscape, and the most recent ruling may have cracked open the paywall dead-ends and begun to loosen Apple’s grip on in-app purchases. It is already leading to meaningful changes that create a clearer path to smoother eBook sales and better returns for authors. As Ginger explains in this week’s blog, this is not just another tech industry headline. It is a glimmer of hope for authors struggling to simplify the buying process for readers, and Amazon has already pushed through an update to the iOS Kindle app to reflect these changes. Read on to understand what the court decisions mean, what has changed, and how these shifts might help… Read More >
Build a Book Sales Funnel That Converts
By: Ginger | Posted on May 9, 2025
Building a successful book sales funnel is not just about clever ads or a polished website. It’s about guiding your readers from curiosity to purchase in a smooth, reliable way. If you’re selling eBooks directly to readers, even small issues like a slow-loading page or a confusing checkout can cause them to drop off before they buy. In today’s blog, Ginger breaks down how to build a book sales funnel that truly converts. Drawing from his own direct sales experience and use of a variety of tools, he shares tips on writing effective Facebook ads, optimizing landing pages, and streamlining your checkout process. Any author looking to create a reliable sales funnel that leads readers straight from interest to purchase will find this guide indispensable. The fundamental goal of storytelling is to take your readers on a journey, leading them on a path that makes them feel one initial emotion,… Read More >
The Art of Ambiguous Endings
By: Ginger | Posted on May 2, 2025
When done right, an ambiguous ending becomes the part of your story that readers talk about long after the final page. When done wrong, it can be maddening, risking not only reader frustration but also the kind of backlash that leads people to abandon your work or even warn others away. So why do these kinds of endings often lead to deeper emotional investment, more buzz, and greater loyalty? And how can you craft one that feels intentional and satisfying rather than confusing or disappointing? Those are exactly the questions Ginger explores in today’s blog, using real-world examples, practical techniques, and even a few cautionary tales. With tips on planting clues, maintaining the balance between mystery and resolution, and tailoring your ending to your genre and audience, this post is packed with actionable advice for any author ready to turn their final pages into powerful conversation starters. One of my favorite… Read More >
