Amazon Makes Huge Change to KDP Book Categories
By: Ginger | Posted on June 9, 2023
If you’re a self-published author relying on Amazon’s Kindle Direct Publishing platform, you need to be aware of a recent change that can significantly impact your book’s visibility. The publishing giant has revised its category selection process, limiting authors to just three KDP book categories instead of the previous ten. While this simplifies the process and addresses abuse, it also raises concerns about your book getting lost among the vast sea of titles. As Ginger describes in his analysis below, there are a variety of implications to these changes and potential ways you may be impacted. Authors that don’t take action soon may find their existing books recategorized automatically, and leaving something that crucial to an algorithm or poorly trained rep is unlikely to do your career any favors. By proactively fixing them yourself, you’ll ensure you are placed in the best categories possible for your book, leading to maximum… Read More >
Increase your book sales by increasing your categories!
By: Ginger | Posted on February 26, 2021
By default, KDP only allows an author to select two categories for their self-published book, from a list that only exposes a limited number of very generic choices. Yet readers have much more varied and specific category options to browse through, with many using those lists as their main source for discovering new authors and titles. The good news is that Ginger is here to tell you how you can get your book into up to 10 of those more specific categories, and why it’s in your best interest to do so! If successful self-published authors have discovered anything by putting their books for sale on Amazon, it’s that readers really do judge a book by its cover. But not just the cover – also other seemingly imperceptible things that make a big difference. In my own experience, I’ve seen that a nice, shiny bit of flair over an… Read More >
Are You Getting Your Categories Right?
By: Hidden Gems | Posted on November 29, 2019
Which category your book is listed under can have a massive influence on how well your book sells, so it’s worth making sure you get it right. Understanding how Amazon organizes their virtual bookstore – and more importantly what factors they use to determine what goes where – can help increase your sales by making sure more of the right customers are seeing your book. Before I write any author blogs, I’m always struck with a dilemma: Is what I’m going to write about too obvious? Does everybody know about it? Normally, if I take the plunge and write the blog anyway, it all becomes worthwhile when I receive an email from a reader saying: “Thank you! I never knew that before.” I face a similar dilemma with this blog post – which addresses the topic of categories. Categories are the silo your self-published book falls into in Amazon’s systems… Read More >
Five Science Fiction Books That Shaped My Writing
By: Ginger | Posted on August 7, 2026
Every writer can point to a handful of books that permanently changed the way they think about storytelling. Sometimes it’s because of unforgettable characters or immersive world building. Other times it’s the ideas behind those stories that linger, especially when they continue to feel relevant decades later. Looking back at the novels that shaped your own writing can reveal as much about your creative voice as any writing course ever could. This week, Ginger revisits the five science fiction novels that had the greatest impact on his own journey as a writer. Through each one, he explores not only why the story has endured, but also the fascinating history behind its creation and the ideas that have stayed with him ever since. His reflections are a reminder that every author has their own collection of books that helped shape the stories they tell today, often in ways they only come… Read More >
How AI Is Changing Self-Publishing
By: Ginger | Posted on July 17, 2026
The rise of self-publishing platforms like KDP dramatically lowered the barriers to becoming an author, opening the door for countless writers to publish books that might never have found a home through traditional publishing. AI has lowered those barriers even further, but this time the industry has responded with far less enthusiasm. As low-quality AI-generated books continue to flood online marketplaces, Amazon has responded with new policies designed to slow the tide without closing the door on AI entirely. In this week’s blog, Ginger examines what these changes mean for legitimate authors and the future of self-publishing. Reducing publishing limits and requiring AI disclosure can only do so much, but will they really address the growing challenges around discoverability, reader trust, and author income? Regardless of where you stand on AI, these industry shifts are likely to affect your publishing career, making it more important than ever to understand the… Read More >
Optimize Your Books for the Amazon A10 Algorithm
By: Ginger | Posted on May 8, 2026
For years, authors have learned how to game the system, tweaking keywords, stacking categories, and driving short bursts of sales to climb the rankings on Amazon. But many of those techniques no longer work the way they used to, leaving authors wondering why their marketing efforts are falling flat and their visibility is slipping. The A10 algorithm has fundamentally changed how books are discovered and promoted on the platform. In this week’s blog, Ginger breaks down what these changes really mean for authors and why they demand a new approach to positioning, marketing, and sustaining your books over time. Visibility is no longer about quick wins or clever tricks, but about aligning your book with real reader intent, improving conversion on your listings, and building consistent engagement that signals long term value. If you want your books to stay visible in 2026 and beyond, this is a shift you cannot… Read More >
Writing for the Highly Profitable Christmas Romance Market
By: Ginger | Posted on December 5, 2025
Every year, Christmas romance returns to the charts and dominates the digital shelves, largely because readers can never get enough of cozy atmospheres, festive tropes, and heartwarming endings. It has become one of the most profitable and reliable niches in the industry, which is why so many authors return to it year after year. In today’s blog, Ginger breaks down what sells, what readers expect, and how to position a Christmas romance so it performs during the biggest book-buying season of the year. Whether you write sweet romance, full-on steam, or small-town cozy charm, this guide offers practical advice on covers, tropes, subgenres, and the creative choices that turn a seasonal idea into a lasting, income-producing book. Before you start drafting your own Christmas romance, take a moment to learn what makes this niche so powerful. Tis the season! For some of us, it’s the season of maxing out our… Read More >
Why Has Romantasy Become the Hottest Genre?
By: Ginger | Posted on November 28, 2025
Fantasy might be full of dragons, quests, and enchanted kingdoms, but the hottest thing in publishing right now is something far more specific. Romantasy has exploded into a global phenomenon, reshaping bestseller lists, driving profits, and turning unknown authors into household names. If you have been following this trend and wondering whether it is worth paying attention to, the numbers alone might surprise you. This week, Ginger breaks down why this fusion of magic and romance has taken over the market and why readers cannot seem to get enough of it. He takes us through who is driving the demand, which tropes dominate the genre, how social media has supercharged its rise, and the strategic choices that help authors stand out in an increasingly crowded space. From worldbuilding and character chemistry to marketing, pricing, and platform building, this article explores the opportunities and challenges romantasy offers so you can decide… Read More >
Should You Write Seasonal Fiction?
By: Ginger | Posted on November 21, 2025
Every year, Halloween romances surge, Christmas novels take over the charts, and familiar holiday titles rise from the dead to dominate sales again during their season. If you’re an author watching this from the sidelines, it’s natural to wonder whether jumping into the seasonal market could boost your own visibility and income. There are real opportunities in publishing holiday-themed books, but the picture is far more complicated than many writers expect. On the pro side, you have predictable buying patterns, genre flexibility, and the potential for annual evergreen sales. On the con side, you face narrow sales windows, intense competition, and the financial risks that come with relying on a single holiday title. In today’s blog, Ginger breaks down both the advantages and the challenges of seasonal fiction, then shares practical strategies to help authors who want to explore holiday releases do so in a balanced and sustainable way. It’s… Read More >
How To Set Up Defensive Advertising
By: Ginger | Posted on December 20, 2024
When it comes to advertising your book, few things are more frustrating than seeing your hard-earned customer traffic redirected to someone else’s work. Defensive Advertising is a strategy that makes sure your product pages showcase only your books, protecting your readers from clicking off to another author’s titles. Even better, it supercharges your marketing efforts by leveraging Amazon’s algorithms to your advantage. So, how do you set it up? Today, Ginger is breaking it all down, step by step, complete with handy screenshots. From gathering your book details to navigating campaign setup, this guide has you covered. Plus, he’s sharing personal tips to boost results while keeping costs low. If you’re running ads for your books, it is essential that you are familiar with the concepts below to ensure you’re keeping readers engaged and maximizing sales. Whenever I mention “Defensive Advertising” in one of my blog posts, I receive emails… Read More >
