Stop Selling Your Book and Start Building Connections
By: Ginger | Posted on December 12, 2025
The advice to use social media to sell more books is common, but what is often missing is the advice on how to do it. Simply opening accounts, making posts, and hoping the algorithm blesses us rarely results in sales. Instead, it often leads to even more posting with little to show for it, and engagement still remains flat. It can feel like shouting into the void while everyone else seems to be succeeding with ease. The truth is, there may not be anything wrong with your books. You might simply be talking about them the wrong way. In today’s blog, Ginger offers some of that missing guidance by showing how to stop pushing your book at readers and instead pull them toward you by speaking to what they value. When you understand your ideal reader and aim to give them what they want, you spark curiosity rather than beg… Read More >
Could Shorter Paperbacks Entice Male Readers Back to Fiction?
By: Ginger | Posted on December 12, 2025
Authors often worry about how to find new readers, yet one of the largest overlooked markets is sitting right in front of us. While women are driving the modern fiction industry, fueling viral online communities, and burning through books at impressive speed, male readers are quietly walking away. Instead, many are choosing entertainment that offers a faster payoff, such as movies, video games, or more hands-on hobbies. In today’s blog, Ginger examines why male readership is shrinking and how the ever-growing length of contemporary fiction might be partly to blame. With books becoming longer and more demanding to finish, many men are simply unwilling to invest weeks into a single title. The answer may be shorter, punchier stories and serialized fiction that respect a reader’s time while still delivering a complete and satisfying experience. If modern novels are pushing men out, writing stories men can actually finish may be one… Read More >
Writing for the Highly Profitable Christmas Romance Market
By: Ginger | Posted on December 5, 2025
Every year, Christmas romance returns to the charts and dominates the digital shelves, largely because readers can never get enough of cozy atmospheres, festive tropes, and heartwarming endings. It has become one of the most profitable and reliable niches in the industry, which is why so many authors return to it year after year. In today’s blog, Ginger breaks down what sells, what readers expect, and how to position a Christmas romance so it performs during the biggest book-buying season of the year. Whether you write sweet romance, full-on steam, or small-town cozy charm, this guide offers practical advice on covers, tropes, subgenres, and the creative choices that turn a seasonal idea into a lasting, income-producing book. Before you start drafting your own Christmas romance, take a moment to learn what makes this niche so powerful. Tis the season! For some of us, it’s the season of maxing out our… Read More >
Why Has Romantasy Become the Hottest Genre?
By: Ginger | Posted on November 28, 2025
Fantasy might be full of dragons, quests, and enchanted kingdoms, but the hottest thing in publishing right now is something far more specific. Romantasy has exploded into a global phenomenon, reshaping bestseller lists, driving profits, and turning unknown authors into household names. If you have been following this trend and wondering whether it is worth paying attention to, the numbers alone might surprise you. This week, Ginger breaks down why this fusion of magic and romance has taken over the market and why readers cannot seem to get enough of it. He takes us through who is driving the demand, which tropes dominate the genre, how social media has supercharged its rise, and the strategic choices that help authors stand out in an increasingly crowded space. From worldbuilding and character chemistry to marketing, pricing, and platform building, this article explores the opportunities and challenges romantasy offers so you can decide… Read More >
Should You Write Seasonal Fiction?
By: Ginger | Posted on November 21, 2025
Every year, Halloween romances surge, Christmas novels take over the charts, and familiar holiday titles rise from the dead to dominate sales again during their season. If you’re an author watching this from the sidelines, it’s natural to wonder whether jumping into the seasonal market could boost your own visibility and income. There are real opportunities in publishing holiday-themed books, but the picture is far more complicated than many writers expect. On the pro side, you have predictable buying patterns, genre flexibility, and the potential for annual evergreen sales. On the con side, you face narrow sales windows, intense competition, and the financial risks that come with relying on a single holiday title. In today’s blog, Ginger breaks down both the advantages and the challenges of seasonal fiction, then shares practical strategies to help authors who want to explore holiday releases do so in a balanced and sustainable way. It’s… Read More >
This Simple Fix Can Double Your Direct Sales
By: Ginger | Posted on November 14, 2025
More and more authors are taking control of their careers by selling books directly to readers. For many, it’s both exciting and liberating, but it can also feel overwhelming. Even after you’ve built your store, created your landing page, and started running ads, you may find the numbers just aren’t adding up. Visitors click through, but sales don’t follow. Often, the problem isn’t your copy, cover, or price. It’s something far simpler that most authors never think about. In this week’s post, Ginger reveals one of the biggest hidden obstacles to successful direct sales, and what you can do about it. Slow-loading pages can derail your sales before a potential reader even sees your offer, with every second of delay leading to a steep drop in conversions. The good news is that once you know how to test your site’s speed and pinpoint the issues, the fix is simple. This… Read More >
Tips for Writing Time Travel into Your Novels
By: Ginger | Posted on November 7, 2025
Few story devices have captivated readers and writers quite like time travel. It’s a concept that lets authors rewrite history, explore alternate futures, and question the very nature of fate and consequence. But whether you’re writing sci-fi, romance, or historical adventure, there are certain “rules” of time travel that need to be defined to keep your story from crossing the line between “believably unbelievable” and simply “unbelievable.” In today’s article, Ginger is helping us master the art of writing time travel by exploring the core models most often used in books and movies and how they can be adapted for your own stories in consistent, engaging ways. You can play with paradoxes, experiment with immutable, mutable, or branching timelines, or use time itself as a lens for character growth and emotional depth. When used well, time travel fiction can transform any story, regardless of genre, into something unforgettable. In a… Read More >
How To Write Killer Marketing Copy for your Books
By: Ginger | Posted on October 31, 2025
Regardless of your skills as an author, writing effective marketing copy is another skillset entirely. For indie authors, short-form copy isn’t just a marketing extra anymore, it’s an essential part of getting noticed and selling copies. Every word in your ad headline, email subject line, or BookTok caption fights for attention, and when done right, those words can make a reader stop scrolling, click through, and ultimately buy. But writing that kind of tight, high-impact copy requires shifting your mindset from storyteller to strategist. In this week’s post, Ginger breaks down exactly how authors can master that shift. As he explains, the goal of marketing copy isn’t to sell the book, it’s to sell the next click. From dissecting the anatomy of great taglines to understanding each platform’s character limits, Ginger takes us far beyond generic “copywriting tips.” This is a hands-on, author-specific guide to writing punchy, persuasive lines that… Read More >
Tips for Writing the Perfect Book Blurb
By: Ginger | Posted on October 24, 2025
For many authors, writing a book blurb feels harder than writing the book itself. Condensing 60,000 words into just a few paragraphs that actually sell the story is one of the toughest challenges in self-publishing. That’s because a blurb isn’t just a summary, it’s sales copy. It has to tease, entice, and convince a distracted shopper to click the buy button. That’s why this week, Ginger is breaking down exactly how to turn your book description from forgettable to irresistible. From mastering brevity and shaping your blurb like a miniature story arc to choosing power words that spark emotion and curiosity, Ginger’s process is designed to create blurbs that convert. You’ll learn how to research your genre’s conventions, apply proven frameworks, and even test your copy for performance. By combining instinct with strategy, you can turn your book’s description into your most persuasive marketing tool. Over the years, I’ve worked… Read More >
Is Optimism the New Black?
By: Ginger | Posted on October 17, 2025
In this week’s blog, we’re stepping back from the usual focus on writing tactics and marketing tips to explore the emotional current running through today’s stories. Over the past few years, there’s been a clear shift away from the dark, brooding tone that dominated popular culture in the early 2000s toward a more optimistic view. From Superman’s warmth to a lighter, more playful Bond, audiences are beginning to favor heroes who face challenges with heart instead of cynicism. As Ginger argues below, this change reflects a world that’s grown weary of grit and craves something that feels good again. For self-published authors, that shift isn’t just an observation but an opportunity. Readers are hungry for stories that lift them up, and tone may be the most powerful way to deliver that experience. Whether you write romance, fantasy, or thrillers, Ginger’s look at this cultural turning point shows how weaving hope,… Read More >
