Ginger’s Guide to Marketing & Advertising Your Books: Part One
By: Ginger | Posted on November 9, 2018
Actually writing your book is only the first part of your journey as a self-published author. You’ll have to think about a lot more on your road to success, but resident author Ginger is here to lay it all out for you. This is part one of a four part series, and below Ginger shares some of the basic techniques you need to understand in order to get your book in front of the eyes of potential customers. Links to the next installments are posted at the bottom of this article. Okay, so you’ve written and published a book – that’s the hard part, right? Well – yes and no. Once your book is in print, it’s important to get as many pairs of eyes on it as possible. For a lot of new authors, though, they have no idea where to start – and not much money to waste… Read More >
Most Readers Really DO Judge a Book by it’s Cover
By: Ginger | Posted on June 26, 2018
Hi! I’m Ginger! I recently joined Hidden Gems as a resident cover designer – the first of many that authors will be able to choose to work with by visiting the new Cover Design service page. As somebody with a vested interest in book covers, I was invited to share a few thoughts about how important a book cover can be – and how one of the first rules you learn as a child ends up being one of the first rules readers ignore! When you’re a kid, one of the first things your parents teach you is not to judge by appearances. “Don’t judge a book by its cover.” Unfortunately, many of us do just that. While it’s definitely not fair, most of us make snap judgments about things based on their appearance – like you’d normally walk right past a restaurant if the front windows weren’t clean, because… Read More >
