Should your Amazon ads use keywords or ASINs?
By: Ginger | Posted on July 29, 2022
Advertising on Amazon is the advertising foundation for many successful self-published authors, but it has a notoriously steep learning curve in order to prove successful. One common conundrum for rookie advertisers is whether to use keywords to try and find new readers, or advertise using ASIN numbers. There are different schools of thought about this approach, so Ginger is dedicating this week’s blog post towards helping you decide which option might work best for your books. Â What is the difference between keywords and ASINs? Every product for sale on Amazon has an ASIN, which stands for Amazon Standard Identification Number. It’s a 9-digit code that quickly identifies exactly which product you’re trying to specify out of the millions of things you can buy on Amazon. Self-published ebooks have their own unique ASIN, while paperback books (even the Print on Demand ones made using Amazon’s printing services) have a publishing… Read More >
Latest Tips for Advertising on Amazon
By: Ginger | Posted on July 22, 2022
Over the years, we’ve posted multiple blogs about how to get the most out of Advertising on Amazon. However, things change – and some of the the advice Ginger has given authors a couple of years ago isn’t necessarily what he’d recommend today. So here are a few of his latest thoughts on how Advertising on Amazon is working these days, and what authors can do to take advantage of the changes. A Changing Landscape Technology changes. It’s inevitable. If it wasn’t, we’d still be stuck using the same interface and operating systems we were a decade ago on platforms like Facebook and Amazon. There are multiple reasons why ecommerce and social media platforms update their layout and interface, and many of the choices the folks in Silicon Valley make don’t necessarily make a lot of sense to the likes of us. However, there’s no use complaining about these updates… Read More >
Aspiring Authors: Defend Yourself from Negativity
By: Ginger | Posted on July 15, 2022
If you’re already an author, you’ve likely been faced with someone, at some point, that didn’t believe in you. Whether it came from a place of love (trying to save you from “inevitable” failure) or malice, most of us have had a naysayer or two in our lives that told us we would never make it as a writer. But if we had listened to them, where would we be now? I know I’d still be stuck behind a desk at a day job I hated, as I was for many years before I found the courage to giving writing a serious try. To paraphrase a famous saying, the journey of a thousand books begins with the first word put down on a blank page. Sure, you may have to push past all the doubters in your life to get started on that journey, but if you keep the facts that… Read More >
A Template for Your Book Launch
By: Ginger | Posted on July 8, 2022
Most established authors have their own strategy for book launch that they swear by, but while there are probably a lot of similarities, it’s likely there are just as many differences between them as well. That’s because every author and book is different, and what works for some may fail for others. As with so many things, you have to test and try different things to find what works best for you, but that doesn’t mean it isn’t helpful to have a starting point. This week, Ginger is sharing his own template for launching a book in the hopes that it can help both authors that are starting out, or more established authors that might be looking to try something new. Even if it’s not an exact fit for your own launch, hopefully it will at least be enough to point you towards the path to success. The other day,… Read More >
Building Believable Love Between Characters
By: Ginger | Posted on July 1, 2022
Strong characters are at the foundation of any successful novel, and making sure that readers can see the emotions and feelings that your characters are experiencing about themselves, or for each other, will ensure that your story stays with them long after they finish the book. That’s why so many stories include some aspect of love between characters. With love being such a strong and universal feeling, including it is rarely a bad idea, regardless of your genre. That means even if you aren’t writing a romance, or if romantic sub-plots just aren’t your thing, you can still include other types of love between characters, such as the love between family or very close friends. Regardless of the type you include, for it to work it has to feel real, which means that – just like in life – it’s not enough to just say the words. Luckily, there are… Read More >
Speak Directly to your Readers by using Avatars
By: Ginger | Posted on June 24, 2022
Having a small group of fans willing to read early drafts of your work (or even Beta Readers) can sometimes be helpful towards making sure you’re hitting your mark, because you’re not just writing for yourself, you want to have your story appeal to a wide variety of other people as well. So what do you do if you can’t (or don’t want to) share an early version of your story with others? It may seem like a radical or strange idea at first, but Ginger is here to propose his own alternative, taken from his personal experience working with user experience designers. By imagining a small group of readers that represent the audience he wants to connect with, he uses these personalities as a sort of focus group of Avatars that help him ensure his story is connecting with the types of people that he thinks will be reading… Read More >
What can Lee Child teach us about writing?
By: Ginger | Posted on June 17, 2022
With each new book we publish, our writing improves and we become better authors. But that doesn’t mean we can’t learn from others, as well. By standing on the shoulders of giants, we might even be able to speed up that process, not to mention learn a new trick or two. And when it comes to thriller writing, Lee Child towers above all the rest, which means he might be the best person to teach us a few things. That’s why this week, Ginger is digging in to what makes Lee Child so successful and breaking it down for us in a way that makes it easy for us to use in improving our own writing. Amazon Prime has a hit on their hands. The first season of their streaming series Reacher, based on the character and books by Lee Child, became the first Amazon production to ever win the… Read More >
You can no longer buy books through the Kindle app
By: Hidden Gems | Posted on June 10, 2022
Last week, Amazon announced that they were ending the ability to buy books or manage your subscriptions through the Kindle app – meaning readers will have to go to the regular Amazon website. Why did they decide to do this? And what impact will it have for authors and readers alike? You may have seen a bunch of articles this week about Amazon’s decision to end purchasing through their Kindle app. It comes as a result of Google charging 15% for all transactions (of digital products) made through apps available on Google Play, and apparently Amazon weren’t having it any longer! That being said, this move isn’t a surprise to many people. Apple have blocked in-app purchases that bypass their payment portals since 2011 – and go even further, by not allowing links that redirect to a third-party hosted webpage for payment, either. But what impact will this have on… Read More >
Emotions vs Feelings – the difference is character depth!
By: Ginger | Posted on June 3, 2022
A couple of weeks ago we featured visionary fiction author Stefan Edmunds on our podcast, and he outlined a really interesting concept in storytelling – the difference between feelings and emotions. Stefan argued that characters can only reach the triumphant conclusion of their story arc if they allow one to conquer over the other. But is that true? Ginger has done a deep dive into this subject to find out, and he’s here to take us through what he’s found. He even lays out a few examples that are a big help, because when it comes to emotions vs feelings, the differences can be hard to see at first. To many of us (myself included, until recently) the meaning of the words ‘feelings’ and ’emotions’ have been synonymous. They’re both the same thing, right? Wrong. Or, at least, that’s what I’m here to argue. In one of our recent… Read More >
Using Dialogue to Drive Your Story
By: Ginger | Posted on May 27, 2022
Using dialogue properly in your novel is one of the most important things you need to get right, yet is one of the things that so many authors get wrong, or at least struggle with. Back when I first started writing seriously, I read a couple of books on dialogue specifically, and they helped me immensely. But you can gain just as much by simply studying some of the greats, and how they structure the conversations between their characters. That’s exactly what Ginger is looking at today, with a few examples from timeless classics. In a large part, these authors and books are still widely read because they were able to nail their own dialogue so effectively. Some of the most timeless writers of our age remain that way because of their dynamic use of dialogue. Certain writers remain as relevant today as they did when their books were… Read More >
