Past Tense vs. Present Tense: Which should YOU choose?
By: Ginger | Posted on September 1, 2023
Past tense vs. present tense is less a debate about which is better, and more about which is a better choice for your particular book. While many authors default to past tense, that may not always be ideal for your story as both tenses have their own unique strengths and challenges. Today, Ginger examines the advantages of both past and present tense so that you can have a better understanding of when they should be used, and even provides examples of each from popular works of fiction. Having a strong grasp of narrative tense is important because choosing the right one for your story will help leave an impact on your reader and keep them coming back for more. Recently, I was participating in a writing discussion when the topic of tenses came up. Other members of the group were surprised that a book we were discussing was written in… Read More >
How to Create a Social Media Calendar
By: Ginger | Posted on August 25, 2023
Social media provides a HUGE opportunity for authors to connect with their readers – but where do you even begin using it to promote yourself? How often should you post, what should you write about, and how can you find the time to do it regularly? Those are questions we all struggle with, which is why Ginger has put together a quick guide to help. These tips are based on his own experience working with professionals and brands in developing their social media calendars and strategies. Our recent blog about how bestselling author Jack Carr connects with readers inspired several questions from authors wondering how to go about using their social media accounts more effectively. One of the most actionable strategies is to create a Social Media Calendar, which plans and prepares a whole bunch of posts which can go live automatically; removing the pressure of having to remember to… Read More >
Tell Don’t Show – a surprising writing lesson from Shakespeare and Star Wars
By: Ginger | Posted on August 18, 2023
Most authors have heard the standard “show don’t tell” rule for writing, which essentially means that writers should have their story unfold through actions and descriptive detail rather than explicitly telling the reader what is going on. This tenet of writing is so important that it’s often referred to as the Golden Rule, yet there are also times where it’s okay to break it. That’s why this week, Ginger is providing some examples of telling rather than showing from a couple of very recognizable, but also very disparate, sources: William Shakespeare and George Lucas. For years, writers have been advised to “show, don’t tell.” But can we learn a contradictory lesson in exposition from two truly surprising sources? Namely the acclaimed plays of William Shakespeare, and the not-so-acclaimed prequels to the Star Wars saga? In 2005, actors Hayden Christensen and Ewan McGregor clashed lightsabers for what they thought might be… Read More >
How does Jack Carr connect so effectively with readers?
By: Ginger | Posted on August 11, 2023
Social media can be an incredibly useful way for authors to connect with their readers, but it’s an intimidating prospect for many self-published writers to even know where to get started. Many authors use social as an afterthought, simply as an (often unproductive) way to promote their latest project. Others, like Jack Carr, use social far more effectively, building an empire of loyal fans that are more than willing to happily buy whatever it is he promotes. How does Carr use social media to connect with hundreds of thousands of eager readers, and how has he quickly become one of the most impactful men’s fiction author of his generation? That’s exactly what Ginger is looking at in today’s blog, as he attempts to break it all down in a way that makes it easy for the rest of us to learn and improve on our own social game. Former Navy… Read More >
Writing Therapy connects you with readers
By: Ginger | Posted on August 4, 2023
Throughout history, writers have found solace in expressing their pain and trauma through their work, as a type of writing therapy. However, the benefit isn’t just for the author. Writing about our deepest wounds can resonate deeply with others, validating their silent suffering and forging powerful connections through our shared struggles. That’s why finding the courage to write about our pain isn’t just about getting something off our chests. As Ginger explains in today’s blog, it’s also about adding a sense of honesty and authenticity to our work that will build stronger bonds with readers and be appreciated more than you might think. Expressionist painter Edvard Munch created the “Mona Lisa of modern art” when he painted The Scream in 1893. A truly haunting painting that depicted his panic attack after losing track of his friends during a walk, it served as a keyhole into the turmoil of trauma, depression,… Read More >
Designing books from the outside in
By: Ginger | Posted on July 28, 2023
One of the greatest pieces of writing advice authors rarely follow is: “Write the blurb before the book.” Why should we do that? Because blurbs condense the concept of a novel into a few short paragraphs – and focusing on the killer hook is what can deliver a book that leaves a lasting impression. Unfortunately, it’s not as easy as it sounds which is why the advice is rarely followed, but this week Ginger is diving into the subject to help explain the concept and why it’s important that even if you don’t follow it to the letter, you can still benefit from the idea. Blurbs sell books. That little three-or-four paragraph “details” section on your Amazon Product Page is ultimately one of the most influential factors in whether or not a potential reader clicks Buy Now when they land on your book page. Your blurb can make all the… Read More >
Are AI-generated Books Already Ruining Kindle Unlimited?
By: Ginger | Posted on July 21, 2023
With the rising number of low quality AI-generated books flooding the digital bookshelves, there is already cause for concern about how this affects authors and customers alike. This is especially true for those books that are part of the Kindle Unlimited program. Many authors are suspicious of the sheer number of these titles, often with poor covers and questionable content, that have somehow made it onto the bestseller lists. It is believed that many of these books are being artificially pumped up via click farms that are downloading and “reading” the books, not only pushing out more legitimate books from the top charts, but also taking an unfair share of the KU money pool. So what, if anything, is Amazon doing about it? According to some sources, AI-generated books are flooding Amazon’s best-seller lists and causing concerns for both authors and readers enrolled in Kindle Unlimited. When it comes to… Read More >
What can writers learn from Cormac McCarthy?
By: Ginger | Posted on July 14, 2023
When Cormac McCarthy died last month, the world lost a literary icon. Although only leaving behind a dozen novels, McCarthy made his mark on the world of literature, and authors everywhere can learn a lot from his work. Today, Ginger takes a dive into who McCarthy was and why his books have such a strong impact on those that read them. By dissecting what it was that McCarthy did so well, writers can learn lessons that could potentially be applied to their own writing. Both as a way to make them stronger, and as a way to increase the chance that their books are remembered long after they’re gone by creating a legacy of their own. This June, the world lost American author Cormac McCarthy. An American literary icon, McCarthy was 89 years old and left behind a legacy of 12 books that altered the shape of American literature forever…. Read More >
What are the 5 most-funded Kickstarter books?
By: Ginger | Posted on July 7, 2023
Kickstarting books and publishing projects has been gaining popularity recently, as a means to offset the costs associated with self-publishing, especially for ambitious ventures and special editions. In fact, the popularity has grown so much that the publishing space has quickly become one of the top categories on Kickstarter. Today, Ginger is looking at the five biggest Kickstarter publishing campaigns of all time, and trying to glean some insights and inspiration from what they’ve done. However, it is important to keep in mind that these projects represent exceptional outliers, and their success seem more like lottery wins than the typical experience most authors will have. Even so, Kickstarter offers a platform that many authors can use to reach their far more modest fundraising goals, allowing them to embark on innovative projects with minimal risk. The result can be financial rewards for the author, and unique experiences and non-traditional book formats for… Read More >
How can you refresh a Facebook ad campaign?
By: Ginger | Posted on June 30, 2023
As we’ve said many times in this space, advertising your book is an essential step in self-publishing success, but it is not something you can just set and forget. No matter how well your Facebook ad campaign performs initially, the sad and inevitable reality is that eventually, its performance will begin to decline. Since stubbornly letting a faltering ad continue to run is just a waste of money, you really need to monitor your campaigns for signs that your advertisements are getting stale and then take immediate action. The first step is determining the possible reasons for the decline of your ad’s performance, and then once you have an idea on that, you can figure out the best way to fix it. In today’s blog, Ginger has a number of suggestions on doing both of those things. The good news is that you don’t always have to pull a previously winning… Read More >
