Choose an Email Marketing Service That Works for You
By: Annabeth Saryu | Posted on September 25, 2020
Most independent authors are well aware of the importance of a newsletter and the benefits of using a mailing list to handle it, but a quick google search will result in plenty of different email marketing services to choose from. Unfortunately, it’s not a one-size-fits-all sort of problem, since every author has different needs. Luckily, author Annabeth Saryu has already done a lot of research into what factors need to be considered, and she’s put it all together here to make it easier to determine how to pick the service that will work best for you. Regardless of where an author is in their career, they eventually encounter a piece of universally accepted advice: build your mailing list. Your mailing list not only consists of your most avid readers, but if cultivated properly, also includes your most dedicated customers. While many experts on author marketing stress the value of… Read More >
Increase Book Sales with In-house Promotions
By: Erin Wright | Posted on August 14, 2020
One of the things that sets wide storefronts apart from Amazon is the hand-curated element to their sales. Unlike Amazon, where your placement in the store depends on how much you’re willing to spend on AMS ads, the promotion of books on all the other online storefronts is handled in a completely different way. Author and going-wide expert Erin Wright explains how to increase your book sales by getting featured in these in-house promotions. Here’s a run down of what you need to know for each of the major wide storefronts. GooglePlay GooglePlay is the easiest storefront to cover: They don’t do in-house promos, period. The books that are shown to a customer are 100% driven by algorithms. If I pull up https://play.google.com, I’ll see a very different storefront than when you pull up the same URL. This means that more than any other wide storefront, it’s very important that… Read More >
One Method to Beat Writer’s Block
By: Edita A. Petrick | Posted on August 7, 2020
Last week, Ginger wrote about some of the things that prevent an author from writing, and how to fix them. But sometimes, even the most disciplined of us find that we just can’t put words to paper, even with those tips. Often it can be due to some sort of stress or change in your life, but no matter how hard you stare at that blank sheet and want to write, you just can’t force it to happen. In severe cases of writer’s block like that, when you seem to have temporarily lost your voice – your ability to come up with your own words and lay them out coherently – you may need to start right back at square one. It’s almost as if you’ve forgotten how, and need to be re-trained. Well, today’s guest blogger, Edita Anne Petrick, may have just the way to do that. To be… Read More >
Does genre matter? Writing something different may teach you something new.
By: J.E. Rowney | Posted on July 24, 2020
If you’re like most authors, you’ve likely picked a genre that you know or like the best and embraced it, rarely (if ever) writing outside of it for a variety of reasons. Perhaps it’s because nothing else interests you, or because you’re afraid that your fans are only interested in reading that type of story from you. But as guest post author J.E. Rowney points out, there is a lot to be learned from stepping outside your comfort zone. Even if it’s just as a small writing experiment instead of a full blown novel, spending time in an unfamiliar genre can make you a stronger writer even when you return back to the familiar. As my readers will know, I write in the chick-lit or women’s fiction genre. My books focus on friendships and relationships. These are the things that interest me. They are what I want to read about,… Read More >
Helping You Decide – Go Wide or Go KU?
By: Tracy Cooper-Posey | Posted on July 10, 2020
The debate about whether or not to self-publish exclusively to Amazon or go wide to other online distributors is a lively one, but the fact that the question is so controversial in the first place tells us one thing for sure: That there is no right answer that works for everyone. Unfortunately, this leaves many independent authors wondering how to make that very important decision. That’s why we turned to author Tracy Cooper-Posey for advice. Not only is she a successful author and blogger, but she has experience on both sides of the debate. She’s not here to tell you which way is better, but rather to provide you with the criteria you need to consider in order to make the best decision for you and your career. Wide V Kindle Unlimited: Is there a more contentious issue out there these days? We’ve resolved, more or less, that advertising is… Read More >
Top 10 Tips to Going Wide
By: Erin Wright | Posted on June 26, 2020
We’ve been hearing from more and more authors lately that are cutting the cord, so to speak – stepping away from KU exclusivity for one reason or another in order to test the waters by “going wide”, which simply means selling their book across all (or most) of the digital storefronts instead of just Amazon. Erin Wright went wide back in 2016 and has never looked back, which is why she’s perfectly suited to provide you with the tips for how to change your way of Amazon-centric thinking and prepare to bring your work to a much wider audience. Howdy, y’all! *waving* I’m Erin Wright, a USA Today bestselling author. I write contemporary western romance, and am a dedicated wide author. Although I didn’t start out as a wide author, I quickly became one as Amazon went through one upheaval after another, stripping page reads from authors, shutting down accounts… Read More >
Writing Tips Worth Carrying Around
By: Stuart Thaman | Posted on February 28, 2020
If there’s one thing that the internet excels at, it’s spreading misleading or even false information. There is so much misinformation floating around that independent authors are often led down the wrong path even after they’ve done their best searching for the right one. Best-selling author Stuart Thaman spends a lot of his time advising authors via his own blog or the writing forums he helps moderate, and he was kind enough to put together a list of tips that correct many of the most popular misconceptions he’s heard. While our blog has covered some of these in the past, it’s very useful to have them summed up so succinctly in a single post—and the addition of many points we haven’t yet covered makes this list worth reading not only for new authors, but more established ones as well. I see a lot of the same mistakes being made everywhere…. Read More >
The Most Important Part of Your Story Is the Dialogue
By: Hollie Jones | Posted on October 18, 2019
Writing great dialogue is just as important as creating the imaginary world or colorful characters of your book, and so it shouldn’t be ignored or rushed through. In fact, when done right, your dialogue will not only make your characters seem more authentic, but can help with the rest of your world building as well. Not convinced? Today’s guest author Hollie Jones breaks down why dialogue is so important and how, when done well, it can improve so many aspects of your story. I’m no great fan of silent movies, but I acknowledge that they offer value to the cinematic world. In the absence of the spoken word, the visuals step up to shape perception, with deliberate framing and subtleties in body language conveying the intended themes. But think for a second about what people remember of the classic movies — in Gone With The Wind, is it the pause… Read More >
What Goes Into Choosing Your Genre?
By: Sloan Quinn & Katherine Stark | Posted on October 4, 2019
In your spare time you may read a number of different types of books for pleasure, but as an author, you need to focus on a particular genre to write in. For some, that’s a fairly simple decision, but for others it may not be so easy. So how do you decide? What factors go into choosing your genre, or your sub genre? There are many ways to do it, but in today’s guest post authors Sloan Quinn and Katherine Stark offer up a few ideas based on the process they used. Romance as a genre is huge. There are so many different sub-genres contained within it: paranormal romance, contemporary erotica, thrillers and romantic suspense, romantic comedies… the list could go on for ages. We both are newer romance writers: Sloan Quinn writes the Dirty series, enemies-to-lovers romances centered around the criminal underground in Philadelphia (where she went to college);… Read More >
10 Feminist Books That Empower and Educate
By: Heather Gonzales | Posted on September 10, 2019
Books continue to retain their power despite the rise in technology and instantaneous information. After all, there’s still something about reading thoughtfully crafted sentences, and reading people’s stories and empathizing with characters across time. Plus, books continue to inform and inspire us to learn more about our world. In a society where people are growing more aware about issues like sustainability, intersectionality, and feminism, books remain the perfect medium for people to exchange ideas. This type of exchange leads to honest discourse and critical thinking, which are no mean feats in today’s world. In fact, researchers from Maryville University note how brands and companies tend to use relevant issues as an opportunity to elevate their brand presence and expand their market share. This is despite not making any tangible efforts to further the cause, especially for hot topics like feminism, which has and is being used as a marketing tool for many… Read More >
