Splitting Your Ad Budget When Doing Direct Sales
By: Ginger | Posted on December 27, 2024
Direct sales are gaining traction among self-published authors, offering not only higher profits but also faster access to your well-earned revenue. Yet questions still remain with regards to balancing the advantages of direct sales with the invaluable perks of driving traffic to Amazon—like boosted rankings, increased reviews, and organic visibility. Especially if this means having to split your ad budget to cover both cases. Is it worth it? That’s why today, Ginger is examining ways in which we can balance these two competing strategies. What if you could run ads that effectively drive traffic to both your direct sales site and your storefront listing without sabotaging one for the other? It’s a tactic with the potential to deliver the best of both worlds—and one that he’s personally tested. So whether you’re already selling direct or just considering it, these strategies will help you maximize every marketing dollar you spend. Recently,… Read More >
How To Set Up Defensive Advertising
By: Ginger | Posted on December 20, 2024
When it comes to advertising your book, few things are more frustrating than seeing your hard-earned customer traffic redirected to someone else’s work. Defensive Advertising is a strategy that makes sure your product pages showcase only your books, protecting your readers from clicking off to another author’s titles. Even better, it supercharges your marketing efforts by leveraging Amazon’s algorithms to your advantage. So, how do you set it up? Today, Ginger is breaking it all down, step by step, complete with handy screenshots. From gathering your book details to navigating campaign setup, this guide has you covered. Plus, he’s sharing personal tips to boost results while keeping costs low. If you’re running ads for your books, it is essential that you are familiar with the concepts below to ensure you’re keeping readers engaged and maximizing sales. Whenever I mention “Defensive Advertising” in one of my blog posts, I receive emails… Read More >
What Can Writers Learn by Studying the Novels of Jilly Cooper?
By: Ginger | Posted on December 13, 2024
For fans of romantic fiction, the television adaptation of Jilly Cooper’s iconic novel Rivals is a long-awaited celebration of an author who has been shaping the genre for decades. If you haven’t yet discovered the work of this British writer, you might be wondering what all the fuss is about. The fact is, Cooper is more than just a successful novelist. She’s a trailblazer whose wit, charm, and unforgettable characters have earned her a devoted following across generations. Ginger counts himself among those fans, which is why he’s taken a closer look at the glitz, glamor, and steaminess of her novels to uncover the invaluable lessons they offer to other writers. From her expert use of character and pacing to her sharp dialogue and picturesque settings, Jilly Cooper’s books are a masterclass in storytelling and thus the perfect study choice for for authors looking to hone their skills. One of… Read More >
Writing Romantic Suspense: Keeping Readers Hooked Until the End
By: Delaney Diamond | Posted on December 6, 2024
If fear of not being able to keep readers on the edge of their seats while rooting for love to triumph has held you back from writing romantic suspense, today’s blog is exactly what you need. Bestselling author Delaney Diamond, with over 50 contemporary romance and romantic suspense novels to her name, is here to share her expert insights. Her wealth of experience makes her the perfect guest to reveal the secrets of blending action, romance, and complex characters into a gripping story that readers won’t want to put down. Drawing from her own successful career, Delaney reveals actionable tips for starting strong, crafting relatable yet flawed characters, and raising the stakes with heart-pounding suspense. These techniques are key to balancing emotional depth with high-octane action, ensuring that your readers are hooked and won’t stop turning pages until the very end. I started my author career writing contemporary romance, and… Read More >
