Amazon’s Latest Ad Change Goes Too Far
By: Ginger | Posted on January 10, 2025
While Amazon can be credited with starting the self-publishing boom, it’s been a long time since it served as a true safe haven for independent authors. What was once a platform where organic discoverability thrived has slowly devolved into a pay-to-play system ruled by corporate greed. With product pages increasingly cluttered with ads, the “Also Bought” ribbon was the last hope an author had of being discovered without having to break open their wallet. But with this latest change, even that final refuge has been corrupted. As Ginger argues in today’s blog, this latest change to a book’s product page crosses a line at a time when fair play was already hanging by a thread. It’s arguably one of Amazon’s most brazen tactics yet, and not only erodes consumer trust but also signals that a company so fixated on profits over quality of service may be on the brink of… Read More >
How Bad Ad Creative Can Hurt Your Sales
By: Ginger | Posted on January 3, 2025
When it comes to book marketing, your ad creative—images, headlines, and taglines—plays a critical role in the success of your campaigns. Even the best advertising strategy can fail if the creative doesn’t resonate with your audience. Ads are often the first impression of your book for potential readers, and if that impression falls flat, no amount of targeting or budgeting can make up for it. Poor ad creative doesn’t just hurt your clicks, it can actively drive up your advertising costs. That’s why this week, Ginger is laying out exactly how the quality of your ad creative can make or break your book’s marketing efforts, and the strategies you can use to identify what works and what doesn’t. More importantly, he also shares some practical tips for creating engaging, high-performing ads that not only drive traffic but also connect with your readers. A few weeks ago I wrote a post answering… Read More >
