Self-pub or traditional? Which one delivers what an author deserves?
By: Ginger | Posted on November 26, 2021
Independent authors still sometimes face a stigma when it comes to their work, whether from the subset of readers that continue to believe a traditionally published book is somehow more “real” or “professional”, or from their own feelings of self-doubt that they hope may be finally quelled by the added legitimacy they’d feel from landing a trad pub contract. But is it really worth it? A decade ago the answer was a clear and obvious yes, but the publishing industry has seen some radical changes since then. To answer whether or not there are any remaining benefits in choosing traditional over self publishing, Ginger digs in to what those big companies still offer, whether it’s worth the cost they demand in return, and what still needs to change. In November, Harper Collins and the Ian Fleming Foundation announced that British author Kim Sherwood had been selected to write the… Read More >
What can Ian Fleming teach us about writing?
By: Ginger | Posted on November 19, 2021
I don’t think it’s possible to be a great author without also being an avid reader, first. In fact, while it’s often said that writing daily is the most essential habit an author should develop in order to improve their craft, I think just as important is reading as much and as often as possible. Both of those things are essential ingredients to being a successful storyteller, and there’s no better example of that than Ian Fleming, creator of the iconic character James Bond. There is a lot of benefit in studying authors like Fleming, and as someone who has done just that, Ginger is happy to share what he’s learned. The 25th James Bond movie, No Time To Die, has hit theaters across the world. Some have hailed it as the “savior of cinema” for finally getting people to return to the movie theater after over a year… Read More >
“A Novel” is not a suitable subtitle for your book
By: Ginger | Posted on November 5, 2021
As a self-published author, you have probably heard the advice not to re-invent the wheel, and that sometimes it’s not a bad idea to pay attention to current trends, in case there is something you can use to help attract more eyeballs to your own book. One example of that would be looking at the covers of best sellers in your genre to get a feel for common concepts or elements that are currently attracting attention, and then incorporating some of those into your own design. But that doesn’t mean that everything is worth copying, and sometimes you have to really consider whether something is actually a good idea, even in cases where you see other authors doing it. After all, just because Billy jumped off the Brooklyn Bridge doesn’t mean you have to, right? (Hopefully some parents get that…) So today, Ginger is here to warn you against one… Read More >
Are KDP Select 5 day free promotions still worth running?
By: Ginger | Posted on October 15, 2021
The self-publishing landscape shifts and transforms itself so regularly that it’s always a good idea to test the waters and try new things. What was once best practice often becomes less effective, and if you are afraid of change then you’re in danger of being left behind. For many reasons, I see more and more authors dipping their toe into the wide waters, eschewing Amazon exclusivity for a chance to reach a different audience. Many of those authors flocked to KU when it was new, to the point where it actually seemed like a bunch of those other big eBook retailers were on the brink of collapse. But what once may have seemed like a no-brainer to some now feels more like a pair of handcuffs they’re anxious to cast off. Many of the things that made KU worth trying at first were negatively altered with each new iteration, and… Read More >
Amazon’s hardcover option – what you need to know
By: Ginger | Posted on September 24, 2021
If you’re the type of author that likes having print versions of your books available and you haven’t logged into your KDP dashboard in a while, you may want to go and take a quick look. Amazon has started to roll out a hardcover format as a choice available to authors, right alongside the eBook and paperback versions. The feature is still in beta testing and not all authors have access to it, but if you don’t see it yet, you probably will soon. Here’s Ginger with what you might need to know about this new print option. Have you been given the option of producing hardcover editions of your books yet? If not, here’s what you might need to know. An increasing number of self-published authors are seeing a new box on their Kindle Direct Publishing dashboard – the option to publish hardcover copies of their books, just… Read More >
Kindle Unlimited can still be worthwhile…
By: Ginger | Posted on September 17, 2021
Kindle Unlimited is one of those programs you either love or hate: If you’re a reader you probably love it, and if you’re an author, you probably hate it. That’s because while readers pay one low monthly fee for an unlimited buffet of reading, participating authors are forced to sell their words for fractions of what they’d normally go for under the assumption that sheer volume will make up the difference. Unfortunately, the veracity of that assumption varies from author to author, which means the program definitely isn’t going to work for everyone. For those of you trying to figure it all out, Ginger is here to go through some of the reasons he decided to stick with KU, as well as some tips on squeezing as much value as possible out of it. In October of last year, Isabel Jolie shared a case study about experiences of “going… Read More >
Is it worth having an author website?
By: Ginger | Posted on August 27, 2021
A little while back, Virginie Carmichael went into the ins and outs of having your own author website, but one of the questions that still remains for many authors is whether they really need one in the first place. With Facebook Pages and Amazon Author Central accounts both offering a place to reach and communicate with readers, some authors think investing in a domain name and website is a waste of time and money. For some further perspective on the question, Ginger is here to weigh in with his own views on the pros and cons of investing in your own website. Is it worth investing in an author website? We’re nearly two decades past the “dot com” boom, and these days people are far more likely to ask for your ‘handle’ than your ‘dot com’ when they want to keep in contact with you – which raises the… Read More >
From the Mailbox: Advertising on Facebook Questions
By: Ginger | Posted on August 20, 2021
Our weekly author blogs cover topics to do with writing, marketing, and advertising books, but sometimes authors send us specific questions that we like to address. As we’ve done for Amazon related ad questions in the past, this week we’ve rounded up some of the most commonly asked questions about using Facebook for advertising, and Ginger has put together some answers which might will be useful to many of you. Question #1 I was running a Facebook ad at $5 a day and getting a cost-per-click (CPC) of $0.19. I decided to double my spend, but my CPC immediately rose to $0.39. That means I’m paying twice as much for the same number of clicks! What did I do wrong? One of the most frequent problems I hear about authors is that they just can’t scale their advertising. Every time they increase their ad budget on Facebook, the CPC… Read More >
Befriend other authors for support and collaboration
By: Ginger | Posted on August 6, 2021
I’ve mentioned before that I attribute much of my success as an author to being part of an online writing community where I could ask questions, get support, or just talk to others that were dong the same thing I was doing, and going through the same sort of experiences and challenges. Even though that community is no longer around, I’m still friends with many of those authors, Ginger being one of them. Befriending another author directly is essentially the same thing, the two of you just make up a smaller community, but it’s no less important or beneficial. Just remember that while you might do your writing alone, that doesn’t mean that you’re alone in writing. Ernest Hemingway once wrote: “Writing, at its best, is a lonely life,” but uncharacteristically, I don’t agree with Papa on this one. The most successful authors that I know are surrounded by… Read More >
From the Mailbox: Amazon Advertising Questions
By: Ginger | Posted on July 9, 2021
Our Friday blogs aim at helping self-published authors by covering broad topics to do with writing, marketing, and advertising their books. Sometimes authors send us questions via email as well, and one of the most asked about topics is Amazon ads. So this week we’ve rounded up some of the most commonly asked Amazon advertising questions that we’ve recently received, and Ginger has put together some answers that will be useful to many of you. Question #1 I’ve followed all your advice about generating keywords and setting your bid – but my ads aren’t getting any impressions! What am I doing wrong? Advertising is elegant in its simplicity. Normally, there are only three variables you need to worry about, and impressions is one of them. Impressions refers to the number of people who see your ad – and when it comes to Advertising on Amazon, if you’re not getting… Read More >
