For Authors

Aspiring Authors: Defend Yourself from Negativity

By: Ginger | Posted on July 15, 2022

If you’re already an author, you’ve likely been faced with someone, at some point, that didn’t believe in you. Whether it came from a place of love (trying to save you from “inevitable” failure) or malice, most of us have had a naysayer or two in our lives that told us we would never make it as a writer. But if we had listened to them, where would we be now? I know I’d still be stuck behind a desk at a day job I hated, as I was for many years before I found the courage to giving writing a serious try. To paraphrase a famous saying, the journey of a thousand books begins with the first word put down on a blank page. Sure, you may have to push past all the doubters in your life to get started on that journey, but if you keep the facts that… Read More >

A Template for Your Book Launch

By: Ginger | Posted on July 8, 2022

Most established authors have their own strategy for book launch that they swear by, but while there are probably a lot of similarities, it’s likely there are just as many differences between them as well. That’s because every author and book is different, and what works for some may fail for others. As with so many things, you have to test and try different things to find what works best for you, but that doesn’t mean it isn’t helpful to have a starting point. This week, Ginger is sharing his own template for launching a book in the hopes that it can help both authors that are starting out, or more established authors that might be looking to try something new. Even if it’s not an exact fit for your own launch, hopefully it will at least be enough to point you towards the path to success. The other day,… Read More >

Building Believable Love Between Characters

By: Ginger | Posted on July 1, 2022

Strong characters are at the foundation of any successful novel, and making sure that readers can see the emotions and feelings that your characters are experiencing about themselves, or for each other, will ensure that your story stays with them long after they finish the book. That’s why so many stories include some aspect of love between characters. With love being such a strong and universal feeling, including it is rarely a bad idea, regardless of your genre.  That means even if you aren’t writing a romance, or if romantic sub-plots just aren’t your thing, you can still include other types of love between characters, such as the love between family or very close friends. Regardless of the type you include, for it to work it has to feel real, which means that – just like in life – it’s not enough to just say the words. Luckily, there are… Read More >

Speak Directly to your Readers by using Avatars

By: Ginger | Posted on June 24, 2022

Having a small group of fans willing to read early drafts of your work (or even Beta Readers) can sometimes be helpful towards making sure you’re hitting your mark, because you’re not just writing for yourself, you want to have your story appeal to a wide variety of other people as well. So what do you do if you can’t (or don’t want to) share an early version of your story with others? It may seem like a radical or strange idea at first, but Ginger is here to propose his own alternative, taken from his personal experience working with user experience designers. By imagining a small group of readers that represent the audience he wants to connect with, he uses these personalities as a sort of focus group of Avatars that help him ensure his story is connecting with the types of people that he thinks will be reading… Read More >

What can Lee Child teach us about writing?

By: Ginger | Posted on June 17, 2022

With each new book we publish, our writing improves and we become better authors. But that doesn’t mean we can’t learn from others, as well. By standing on the shoulders of giants, we might even be able to speed up that process, not to mention learn a new trick or two. And when it comes to thriller writing, Lee Child towers above all the rest, which means he might be the best person to teach us a few things. That’s why this week, Ginger is digging in to what makes Lee Child so successful and breaking it down for us in a way that makes it easy for us to use in improving our own writing. Amazon Prime has a hit on their hands. The first season of their streaming series Reacher, based on the character and books by Lee Child, became the first Amazon production to ever win the… Read More >

You can no longer buy books through the Kindle app

By: Hidden Gems | Posted on June 10, 2022

Last week, Amazon announced that they were ending the ability to buy books or manage your subscriptions through the Kindle app – meaning readers will have to go to the regular Amazon website. Why did they decide to do this? And what impact will it have for authors and readers alike? You may have seen a bunch of articles this week about Amazon’s decision to end purchasing through their Kindle app. It comes as a result of Google charging 15% for all transactions (of digital products) made through apps available on Google Play, and apparently Amazon weren’t having it any longer! That being said, this move isn’t a surprise to many people. Apple have blocked in-app purchases that bypass their payment portals since 2011 – and go even further, by not allowing links that redirect to a third-party hosted webpage for payment, either. But what impact will this have on… Read More >

Emotions vs Feelings – the difference is character depth!

By: Ginger | Posted on June 3, 2022

A couple of weeks ago we featured visionary fiction author Stefan Edmunds on our podcast, and he outlined a really interesting concept in storytelling – the difference between feelings and emotions. Stefan argued that characters can only reach the triumphant conclusion of their story arc if they allow one to conquer over the other. But is that true? Ginger has done a deep dive into this subject to find out, and he’s here to take us through what he’s found. He even lays out a few examples that are a big help, because when it comes to emotions vs feelings, the differences can be hard to see at first.   To many of us (myself included, until recently) the meaning of the words ‘feelings’ and ’emotions’ have been synonymous. They’re both the same thing, right? Wrong. Or, at least, that’s what I’m here to argue. In one of our recent… Read More >

Using Dialogue to Drive Your Story

By: Ginger | Posted on May 27, 2022

Using dialogue properly in your novel is one of the most important things you need to get right, yet is one of the things that so many authors get wrong, or at least struggle with. Back when I first started writing seriously, I read a couple of books on dialogue specifically, and they helped me immensely. But you can gain just as much by simply studying some of the greats, and how they structure the conversations between their characters. That’s exactly what Ginger is looking at today, with a few examples from timeless classics. In a large part, these authors and books are still widely read because they were able to nail their own dialogue so effectively.   Some of the most timeless writers of our age remain that way because of their dynamic use of dialogue. Certain writers remain as relevant today as they did when their books were… Read More >

Approaching Your Book from the Inside Out

By: Ginger | Posted on May 20, 2022

There are many paths along the self-publishing journey, but many of the most successful authors pick the well-worn route over diving into the unknown, because they know that the readers are already following that path and returning to it, again and again. It’s familiar, they like the scenery and feel comfortable knowing where it will lead them. The danger of venturing out into the thicket, swinging your literary machete to forge a brand-new path, is that you might end up at a dead end and have to retrace your steps, sometimes starting your journey almost from the beginning. And even then, will anyone want to risk following you into that darkness? You can do both, though. It’s possible to follow the road often traveled, but veer off here and there to make your route more unique. Comfortable, yet different. Today, Ginger is here to lead you through the darkness, and… Read More >

Using Fictional and Real-Life Brands in your stories

By: Ginger | Posted on May 13, 2022

Regardless of your genre, if you’re telling a fictional story then you have some sort of world occupied by characters that use a variety of products and interact with various businesses.  If your story takes place on earth, or at least a planet that could be earth, then you have a choice to make. Do you use real products and companies, or do you make them up? It might not be something you’ve ever given much thought to, and if I were to guess, I’d say many authors just subconsciously decided to go one way or the other in their books and rarely waver (their characters typically stop by McDonalds on their way home for drive through, or something like Burgers R Us.) But there are actually a variety of factors to consider when deciding to use real brands over fictional ones in your novels, and so Ginger is here… Read More >